RITZ Launches Its First Big Game Commercial Featuring the Hilarious RITZ Salty Club

RITZ Launches First Big Game Commercial

In a groundbreaking move, RITZ, America's most beloved cracker, makes a splash with its inaugural Big Game commercial, aptly named the 'RITZ Salty Club.' This clever marketing initiative celebrates over 90 years of RITZ as a staple on game days, showcasing the brand's playful and humorous side.

Introducing the RITZ Salty Club

The 30-second ad features acclaimed actors Michael Shannon and Aubrey Plaza, who share their humorous takes on the saltiness that defines not only the iconic RITZ cracker but also their larger-than-life personalities. The club is humorously set in the salt flats of Utah — a fitting backdrop for a gathering of the saltiest characters. The spot includes light-hearted dialogue between Shannon and Plaza as they navigate various eccentric personalities who embody the 'salty' lifestyle.

Adding to the fun, the commercial features a surprise visit from global music sensation and RITZ superfan, Bad Bunny. As he enjoys his favorite snack, he joyously exclaims, 'I love them!' This moment exemplifies the spirit of unity and good-natured ribbing that RITZ hopes to inspire among fans.

Comedic Dynamics

The ad’s comedic charm is further amplified as Plaza and Shannon encounter various unusual club members, including a teenage girl engrossed in her phone and a disgruntled toll booth operator. Each character adds a layer of absurdity that keeps the audience engaged.

Visual humor flourishes with salt-inspired Easter eggs cleverly embedded within the scene. From a 'NO SMILING ALLOWED' sign to a striking ice sculpture shaped like RITZ crackers, these elements reflect an imaginative take on what it means to be 'salty.'

A New Era of Creativity

Directed by Jake Szymanski, known for his adeptness in creating memorable Big Game ads, the commercial not only pivots the attention back to RITZ but also marks an evolution for the brand in terms of creativity and cultural relevance. Tanya Berman, Mondelēz Senior Vice President of Biscuits, expressed that the Big Game provides a significant platform for amplifying the brand's presence, allowing them to connect with snackers nationwide in a joyful manner.

Join the Salty Celebration

This ad campaign is much more than a brief commercial; it's an invitation to join the lighthearted RITZ Salty Club and celebrate togetherness, particularly during festive moments like game day. With its rich history and evolving branding, RITZ looks forward to solidifying its status as a premier choice for snackers seeking not just a delicious cracker, but also a humorous and engaging experience.

For those who can't get enough, an extended version of the 'RITZ Salty Club' commercial is available on RITZ Crackers’ YouTube channel, alongside various other platforms. Stay updated with RITZ by visiting their official site and following their social media channels.

As RITZ rolls out this new chapter, snack enthusiasts can expect more innovations and light-hearted creations that keep the spirit of fun alive and ensure RITZ remains at the forefront during celebratory gatherings.