#Japan #Chiba #Milmake #Ganma

Embrace the Nostalgia of School Lunches with Milmake Milk Caramel

In a delightful throwback to our school days, Furutani Dairy Co., Ltd. has announced the launch of a new flavor in their chilled cup series: the Milmake Milk Caramel. Set to hit the shelves at FamilyMart nationwide on December 9, this product allows fans of the popular Milmake to enjoy its beloved taste with a new twist.

Milmake has been a cherished taste in Japanese school lunches since its introduction by Oshima Food Industry in 1967, during a period of transitioning from skim milk to more palatable options. The new Milmake Milk Caramel combines the familiar, comforting flavor of this childhood favorite with the rich creaminess of whole milk, thanks to the 50% fresh milk content used in the drink.

Product Highlights

• - Emotional Comfort: This drink transports you back to school days, effortlessly encapsulating the nostalgic flavor of adding Milmake to milk.
• - Sweet Treat: The product boasts a creamy texture harmonized with the luscious sweetness of caramel, making it a sweet escape for both kids and adults.
• - Design Aesthetic: The packaging features a retro design that mimics a milk bottle with paper caps, showcasing a drizzle of caramel that signifies the rich, sweet flavor inside.
• - Kid-Friendly Taste: Its mild sweetness ensures it's perfect for children yet enjoyable for adults, making it a versatile drink suitable for all ages.

The Chilled Cup Milmake Series

The Milmake series, a collaboration between Oshima Food Industry and Furutani Dairy, has expanded significantly since its inception. With previous releases such as milk coffee (60% fresh milk), milk cocoa (50% fresh milk), and strawberry milk available until April 2025, the addition of Milk Caramel marks the fourth flavor in this innovative series.

Each chilled cup in the series uses high-quality fresh milk, offering a rich and creamy taste that evokes fond memories of school meals. The new Milk Caramel drink has been developed with care to ensure high satisfaction levels among its diverse consumer base.

Development Insights

Furutani Dairy aims to share the delightful taste of fresh milk exported from Chiba Prefecture to the wider public. The company emphasizes using 50% fresh milk to highlight the natural flavors inherent to dairy, allowing consumers to enjoy a distinctly smooth drinking experience.

The new caramel flavor uses a specially crafted sweet caramel sauce, skillfully blending its delightful sweetness with a hint of coffee to elevate the overall flavor profile. This nuanced approach ensures that everyone from children to adults can enjoy every sip, offering a moment of relaxation and delight.

Memories of Milmake

Milmake was conceived during a pivotal shift in Japan's school lunch programs during the 1960s, aimed at making nutritious milk enjoyable for children. Since then, it has been a staple in school cafeterias across the nation, with its delightful taste and nutritional benefits forming part of the students' daily meals.

Taste Tests and Feedback

Recently, a tasting event was held at Chiba's Chiba Youth Center PRISM, gathering a diverse range of participants from middle school to university students, showcasing the product's appeal across generations. Attendees were eager to share their positive experiences:

• - "The flavor is rich and satisfying!" remarked a 16-year-old.
• - "It’s retro and cute! It reminds me of my school days!" said a 22-year-old.
• - "While the milk flavor is strong, the caramel comes in beautifully!" another 13-year-old shared.

Overwhelmingly, feedback was positive, with many highlighting the delicious fusion of caramel richness complemented by the milk's creamy consistency.

Product Details

• - Product Name: Milmake Milk Caramel
• - Type: Dairy Beverage
• - Volume: 260ml
• - Ingredients: Fresh milk (at least 50% from domestic sources), sugar, dairy components, caramel sauce (made with glucose syrup, cream, sweetened condensed milk), coffee, salt, flavoring agents, stabilizer (carrageenan)
• - Shelf Life: 90 days from the date of manufacture
• - Price: ¥243 (including tax)
• - Availability: Exclusive launch at FamilyMart from December 9, with potential restrictions at individual locations.

About Furutani Dairy

Founded in 1945 in Narutou, Chiba, Furutani Dairy has committed over 80 years to producing safe, delicious milk. The company seeks to differentiate itself by continuously offering high-quality products that contribute to the health of the community while maintaining a focus on customer satisfaction. The forthcoming launch of Milmake Milk Caramel promises to delight both new and long-time fans of this iconic product.