#Japan #Tokyo #Dread Yamada #ACD #ASMR Cooking

Exclusive Management Contract Announced

In a groundbreaking move for the culinary and entertainment industry, ACD, a Tokyo-based company focused on inbound DX projects for foreign visitors, has signed an exclusive management contract with the world-renowned food creator, Dread Yamada. Known for his non-verbal ASMR cooking videos, Yamada captivates audiences globally with a total social media following exceeding 10 million. The contract, effective from April 1, 2025, will last for three years and covers a wide array of domains including social media management, advertising, event appearances, merchandise and IP licensing, and publishing.

Background and Objectives of the Exclusive Deal

Accelerating Growth in the Global Market

ACD centers its business model on the integrated approach of food, entertainment, inbound and outbound experiences, targeting the Asian market and expanding to a global scale. Dread Yamada’s unique blend of non-verbal and visual storytelling aligns perfectly with ACD’s strategic goals, making this partnership a natural fit.

Development of OMO-type Culinary Experience Shops

The collaboration aims to establish an OMO (Online Merged with Offline) framework that combines ASMR food experiences with real-world restaurants, pop-up events, and live commerce. This initiative will cater to the increasing influx of inbound tourists, offering them immersive culinary adventures that stimulate all five senses.

Details of the Contract

• - Contract Type: Exclusive Management Contract
• - Contract Duration: April 1, 2025 - March 31, 2028 (3 years)
• - Scope: Domestic and international social media operations, advertising, event appearances, merchandise/IP licensing, publishing, and more.
• - Joint Projects: Development of the immersive restaurant "Dread’s Kitchen (tentative)" and food brand development, as well as inbound and overseas tour event initiatives.

Executive Comments

Hirohito Furui, President of ACD

"Dread Yamada seamlessly blurs the lines between food and visuals, enchanting global audiences. With this partnership, we're eager to connect his creativity to real-world business, collaboratively nurturing globally recognized IP originating from Asia."

Dread Yamada

"Having focused on video creation as an individual creator until now, I am genuinely excited about this partnership with ACD, which will allow me to explore 'LIVE culinary experiences' in a new way. I aim to share 'delicious sounds' with people worldwide, bringing them surprise and delight in real settings!"

Future Plans

Planned Initiatives Starting Q3 2025

• - Reproducing Yakiniku Seitan: Launch collaboration products to promote premium Japanese beef to the global market.
• - Sushi Oda Collaboration: Start a training project and collaboration at a renowned sushi restaurant.
• - Food Delivery Collaboration with Masumoto Foods: Beginning in Q4 2025.
• - Launch of Dread's Kitchen Car: Entertainment food initiatives starting at multiple locations in Tokyo.
• - Opening of Immersive Pop-up Restaurant: Aim for the first quarter of 2026.
• - Launch of 'Dread Spice' Brand: A global release of a new food brand connected to the e-commerce sector.
• - Tour-based Food Shows in ASEAN cities: Projected for showcasing food and visual creativity.

Collaboration, Sponsorship & Partnerships

ACD is actively seeking partnerships with food businesses for original product development, TikTok/YouTube collaboration videos, and event co-hosting opportunities. This includes live commerce initiatives that drive cross-border promotional campaigns.

Exclusive Offers: For two brands monthly, ACD is providing special pricing to foster cooperation with innovative brands under the mission of expanding Japanese culinary culture globally. Don't miss your chance to partner with top-tier creators to raise awareness and engagement for the Japanese food culture combined with entertainment!

Company Overview

• - Founded: March 2016
• - Key Executives: Yōemon Tabemura, Hirohito Furui
• - Headquarters: Minamiaoyama, Tokyo
• - Website: ACD Official Site
• - Business Overview: Engaged in WeChat mini-program development, live broadcasts, overseas promotions, and rural revitalization, ACD is committed to supporting a range of local businesses and municipalities in expanding their reach into the Chinese market. ACD is backed by ANA Holdings and TSK Sanin Chuo Television.

With its innovative projects, ACD is poised to redefine the global culinary landscape together with Dread Yamada, creating unforgettable experiences that cross the bounds of traditional dining!