Samantah Vega x Sanrio
2025-10-24 03:35:22

The Enchanting Collaboration: Samantah Vega and Sanrio's Hanamaru Obake Collection

A Whimsical Collaboration: Samantah Vega and Sanrio's Hanamaru Obake Collection



In an exciting fusion of fashion and charm, Samantah Vega has unveiled its first collaboration with Sanrio's adorably mysterious character, Hanamaru Obake. Known for celebrating individuality, the brand, spearheaded by President Koji Furuya, invites everyone to embrace this moment to the fullest, resonating with its motto, “GIRL, Lady It's me.”

Introducing Hanamaru Obake



Debuting in 2023, Hanamaru Obake is a whimsical ghost that rewards your efforts with a virtual 'hanamaru' or circle of praise—a symbol of achievement in Japan. To embody the essence of Hanamaru Obake, the collection features delightful items crafted from soft, fluffy materials, offering a blend of comfort and cuteness.

Collection Highlights



1. Hanamaru Obake Vanity Bag - ¥19,800


This charming vanity bag is characterized by its round, fluffy design. Its compact size is perfect for holding essentials like your wallet and smartphone, making it a stylish yet functional accessory. The back boasts a delightful print of Hanamaru, while the interior glows in a gentle pink hue, complete with an adorable tag featuring Hanamaru Obake's art.

2. Hanamaru Obake Frill Bag - ¥24,200


The beloved frill bag from Samantah Vega gets a whimsical twist with Hanamaru Obake motifs. The bag combines frills with fluffy textures, yielding an irresistibly cute effect. The back of the bag features an embroidered Hanamaru design, and it also comes with a mini pouch shaped like Hanamaru, adding both style and utility to your look.

3. Hanamaru Obake Shoulder Bag - ¥19,800


This shoulder bag stands out with a charming print of Hanamaru peeking out from a pocket, perfect for adding a touch of fun to your outfit. It includes a dedicated pocket for your smartphone, ensuring that functionality doesn't take a backseat to style.

4. Hanamaru Obake Plush Charm - ¥3,850


Accessorize your outfits with Samantah Vega's original plush charm featuring a cheerful Hanamaru holding a heart-shaped bag, combining cuteness and style seamlessly.

5. Hanamaru Obake Folded Wallet - ¥16,280


The wallet features various expressions of Hanamaru embossed on its surface, blending a soft pink and ivory palette for a striking yet gentle design. The shiny Samantah Vega logo adds a touch of elegance, while the interior delights with Hanamaru's art upon opening.

6. Hanamaru Obake Bag Charms - Prices from ¥4,400 to ¥5,500


The collection introduces three types of charms: the Hanamaru charm, the Rainy Day charm featuring Hanamaru with an umbrella, and the musical note charm that can also function as a zipper charm. The charms include beautiful accents like crystals and unique designs that enhance your bag's personality.

Sales Schedule


The pre-sale of the Hanamaru Obake collection will take place from October 24 at the Samantah Vega Ikebukuro Parco Store. Reservations will also be accepted at Samantah Vega stores nationwide and through the official online shop starting from the same date. The collection will officially launch in stores on November 1. For more details about participating stores, please inquire directly.

Explore More


For more information about this magical collaboration, visit the dedicated collection page at Samantah Vega’s website.

About the Company


Company Name: Samantah Thabasa Japan Limited
President: Koji Furuya
Founded: March 10, 1994
Business Focus: Planning, manufacturing, and selling bags and jewelry
Website: Samantah Vega Official

Join the celebration of creativity and individuality with this charming collection that brings together the best of fashion and beloved characters.


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Topics Consumer Products & Retail)

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