#Japan #Tokyo #Onyasai #Summer Fugu #Yamagata Pork

Shabu-Shabu Onyasai Launches Summer Menu Featuring Yummy Fugu and Seasonal Pork

Shabu-Shabu Onyasai, operated by Reins International, is reinventing summer dining with the limited-time launch of two exciting new dishes: "Refreshing Shabu-Shabu Summer Fugu" and "Summer Vegetables with Carefully Selected Yamagata Pork Shabu-Shabu". The new offerings will be available starting July 16, 2025, following a media-exclusive tasting event held on July 9, 2025, at their Jiyugaoka location.

During the event, guests had the opportunity to sample both summer dishes while learning about the unique characteristics of the ingredients and the meticulous development process behind them. The atmosphere was calm and inviting, and many media representatives expressed their enthusiasm for the new menu. Responses highlighted the novelty of enjoying fugu in summer, with attendees commenting on its firmness, rich taste, and its delightful pairing with the refreshing dipping sauce. "I was surprised at how delicious the sweet taste of the fugu complemented the broth," one participant remarked, while another described the experience as refreshingly enjoyable for the summer season.

On the other hand, the Yamagata pork shabu-shabu garnered praise for its juicy, delicate flavor. Guests were particularly impressed by the richness of the five broths used in the dish, along with the accompanying "Extreme Tororo"—a unique mixture that topped off the shabu-shabu experience. Opinions like "The meat was incredibly sweet and very delicious," and "The aroma of the broth was rich, allowing for an endless eating experience," reflected the general consensus of delight in these new offerings. Questions regarding the sourcing of ingredients and broth combinations indicated a strong interest in the summer menu.

A Bold Summer Proposal

The presentation introduced by Sugiyama, the head of Shabu-Shabu Onyasai, marked a historic moment for the brand as it ventured into utilizing fugu—a delicacy that has long been considered exclusive and premium. "We wanted to present a shabu-shabu experience that you can enjoy in a light and refreshing manner during the summer," he expressed, emphasizing the ideal dining atmosphere for families and friends gathering during the expansive summer holidays with these high-quality offerings.

On the culinary front, Tsuda, the head chef, explained that the inclusion of 'summer fugu' pulls its rich flavors during the spawning season of the fish, actually enhancing its quality better than in winter. This time, they aim to pair the fugu with a light ponzu sauce and a distinctive broth, created especially for their 25th anniversary. The Yamagata pork, enhanced with a five-flavor original broth developed using chicken bouillon, kombu, and scallops, showcases Japan's prized pork alongside summer veggies like winter melon and mulukhiyah. Tsuda hopes this menu invigorates the appetite during the hot summer days, and for desserts, they offer nostalgic frozen s'mores that the whole family can enjoy.

Detailed Product Information

• - Product Names: Refreshing Shabu-Shabu Summer Fugu / Summer Vegetables with Carefully Selected Yamagata Pork Shabu-Shabu
• - Launch Date: July 16, 2025
• - Pricing : Refreshing Shabu-Shabu Summer Fugu: ¥1,100 (tax included) for a limited portion; there's an additional broth fee of ¥330 per person for solo menu orders (free for children under elementary school age). Yamagata Pork Shabu-Shabu: Unlimited serving for ¥4,378 (tax inclusive, 120-minute limit with a 90-minute last order), free for children under elementary school age, half price for elementary students, and a ¥500 discount for seniors 60 and over. Alternatively, the meal set is priced at ¥2,508 (one portion).

For more details, check this link.

About Shabu-Shabu Onyasai

Founded in March 2000, Shabu-Shabu Onyasai has continuously transformed the perception of gourmet hotpot dining into an accessible and delightful experience with nearly 240 locations domestically and internationally. The establishment is recognized for its exceptional ingredients, as well as its ability to cater to a wide audience, comprising a variety of offerings that celebrate Japanese culinary culture.

Despite being considered a winter dish, Shabu-Shabu Onyasai has maintained about 80% of its winter sales during the summer months, signaling the popularity and adaptability of their dishes even in warmer weather. The summer menu is poised to attract both families and food lovers alike looking for a unique dining experience that showcases seasonal ingredients.