#Japan #Tokyo #PUMA #REPRESENT #CELL GEO 1

PUMA x REPRESENT: A Basketball-inspired Collection

In a highly anticipated unveiling for sneaker and streetwear enthusiasts, PUMA is launching its latest collaborative collection with the UK-based streetwear brand, REPRESENT, on January 17. This collection is pay homage to the dynamic world of basketball while reinterpreting it through modern sensibilities, providing a stylish edge for both on and off the court.

A Blend of Style and Performance

The new collection emphasizes a refined yet simple aesthetic, featuring a selection of shoes and apparel designed for the contemporary wardrobe. At the heart of this launch is the reinterpretation of PUMA's basketball shoe, the ALL-PRO NITRO™ 2. This shoe merges advanced technology with significant design flair, embodying the essence of athletic performance and style. The campaign captures the vibrant energy of the collection perfectly, with German basketball star Dennis Schröder as its face, showcasing the high-performance design that transitions seamlessly from the court to the streets.

Unique Design Elements

The apparel line mirrors the energy found in basketball arenas. Items such as jerseys and shorts incorporate specially designed graphics exclusive to the PUMA x REPRESENT collaboration. The contrast trims and breathable mesh fabrics hearken back to retro game-day uniforms, making them both nostalgic and contemporary. This collection also introduces a variety of essential pieces for the court-side look, such as graphic t-shirts and hoodies, enhanced with bold visual details suitable for a championship collaboration.

The collection features a sophisticated coach jacket and pants set that offers versatility for comfort, whether warming up for a game or navigating daily urban life.

Introducing Innovative Footwear

In footwear, the star of the show is the ALL-PRO NITRO™ 2 REPRESENT 247, a distinctive iteration of the signature ALL-PRO NITRO™ 2. It features PUMA's advanced running technology, including NITRO™ cushioning and an ultra-light ULTRAWEAVE upper, designed for style and performance. Offered in a striking black and white two-tone color with subtle branding on the heel and tongue, this sneaker encapsulates modern aesthetics with a nod to classic influences.

For those who crave even more retro vibes, the MAJESTY silhouette is also returning, capturing 80's style with its classic design and the incorporation of premium suede materials. With a silhouette that balances nostalgia with contemporary fashion, this shoe is set to make a strong statement.

Release and Availability

This exciting range will officially hit stores on January 17, 2026. Fans can look forward to purchasing these items at various PUMA retail locations, including the PUMA Store in Harajuku, Osaka, and Shibuya, as well as the official PUMA online store and PUMA app.

Pricing Details:

• - ALL-PRO NITRO™ 2 REPRESENT 247: ¥19,800 (tax included)
• - MAJESTY REPRESENT: ¥22,000 (tax included)
• - PUMA x REPRESENT JERSEY: ¥15,400 (tax included)
• - PUMA x REPRESENT SHORT I: ¥13,200 (tax included)

Another Highlight: CELL GEO 1

Additionally, launching on January 31, 2026, is the CELL GEO 1, a new sneaker that carries the legacy of the original CELL technology introduced in the 1990s. Known for its unique look and cushioning capabilities, CELL GEO 1 represents an evolution of style, aligning with modern-day lifestyles while maintaining its retro roots. Key features include a ridge-like heel component adding an architectural flair, combined with a voluminous silhouette and high-quality materials.

With both of these exciting launches, PUMA is cementing its position at the forefront of the sneaker culture, merging performance-driven design with ultimate style. Stay tuned for further updates as the release dates approach!