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Rosette's Clay Facial Wash Series Achieves 100 Million Sales Milestone

Rosette Co., Ltd., headquartered in Shinagawa, Tokyo, has announced that its beloved Clay Facial Wash Series has surpassed a staggering 100 million units shipped since its launch. The product line debuted in 2009, commemorating 80 years since the brand's inception in 1929. Originally branded as 'Leon Facial Cream' back in 1951, it underwent a transformation that led to its current name, solidifying its place in the market as Japan's first cream-based facial cleanser.

The Inspiration Behind the Product

The philosophy behind the creation of Rosette's Clay Facial Wash Series originated from a desire to formulate a cleanser that would address the skin concerns of the Heisei era. Utilizing various clays, including volcanic clay from Morocco, white clay, and sea mud, this series offers solutions tailored to specific skin issues. Each formulation is designed to deliver a unique cleansing experience, making it suitable for a diverse range of skin types.

Expanding Global Reach

Currently, the Clay Facial Wash Series is not just popular within Japan; it has successfully penetrated international markets, being available in countries like Hong Kong, Taiwan, Vietnam, China, South Korea, Mongolia, Canada, the United States, Malaysia, the Philippines, Singapore, and Australia. This broad distribution reflects the product’s universal appeal and effectiveness.

Ingredients that Work Wonders

Each product in the series utilizes natural cleansing ingredients that help to rejuvenate and cleanse the skin without stripping it of its natural moisture. The inclusion of sulfuric silicate, kaolin, and Moroccan lava clay highlights the series' commitment to quality and effectiveness. These components serve to purify the skin, ensuring a deep yet gentle cleanse that caters to various skin challenges.

The Brand's Enduring Popularity

The success of the Clay Facial Wash Series can primarily be attributed to its dual focus on resolving skin issues and delivering noticeable results. Over the past 15 years, Rosette has consistently expanded its product line, emphasizing customer needs. The series is widely recognized for its rich assortment of products that address a multitude of skin concerns while providing a luxurious and elastic lather that enhances the cleansing experience.

Additionally, Rosette increases its appeal through limited-edition items and collaborations with popular characters, significantly contributing to the series' charm.

Looking to the Future

As part of its commitment to meet the ever-evolving skincare needs of its customers, Rosette plans to introduce new products this summer. This expansion aims to cover a broader range of skin issues, thereby propelling the overall growth of the series in the cosmetics market. Rosette remains dedicated to delivering exceptional products that resonate with diverse consumer demands, thereby continually enhancing its brand value.

An Icon in Skincare

After more than 95 years since its launch, Rosette’s Clay Facial Wash remains a cherished staple in skincare routines. The brand’s dedication to craftsmanship and customer satisfaction has not wavered, ensuring that it stays ahead in an ever-competitive industry. Each purchase of Rosette's product is not just a step toward clearer skin but also a contribution to a long legacy of skincare innovation.

For more information, visit their official site: Rosette's Official Pasta