#Japan #Nagoya #BlueR #Tajiku #AI CM

BlueR's Enhanced AI CM Service

BlueR Co., Ltd. (Headquartered in Nagoya City, Aichi Prefecture, CEO: Mie Noriyuki) has announced an upgrade to its AI video production service, "AI CM," developed in collaboration with Tajiku Co., Ltd. (Headquartered in Shibuya, Tokyo, CEO: Yoshihiro Tanaka). Effective from [insert launch date], the quality and scope of video production have been significantly improved to support businesses, advertising agencies, and recruitment communications.

Transitioning from Basic AI to Comprehensive Video Creation

The mere capability to create videos with AI is no longer enough to stand out in today’s market. The focus has shifted toward the ability to produce videos that genuinely contribute to corporate promotions and advertising efforts. Two years ago, BlueR launched the AI CM service, which at that time showcased the potential of AI in video creation. Since then, developments in image and video generation technology have evolved remarkably, allowing for more effective representations in terms of texture, character expression, composition, movement, and world-building, making it easier to apply in real advertising and promotional video scenarios.

Upgrade Highlights

For the recent upgrade, BlueR utilized the original AI CM materials created two years ago, leveraging the latest advancements in generative AI technology to deliver a clearer expression of the evolution in AI video production. The company now provides consultations for various needs, including promotional videos, social media content, web advertisements, exhibition footage, and recruitment promotional videos.

Growing Importance of Video in Corporate Marketing

In recent years, the significance of video content in corporate marketing has surged. The application of videos has expanded across social media advertising, websites, trade shows, sales materials, and recruitment communications. However, several challenges persist in the production process:

1. Time-Consuming Production: Crafting videos from planning through to filming and editing is a lengthy endeavor.
2. Insufficient Visuals for Comparison: It is challenging to prepare enough visuals during the initial proposal stage to evaluate multiple ideas.
3. High Production Costs: Costs related to filming, casting, and location arrangements can be substantial.
4. Demand for Quick Turnaround: Multiple patterns of video content may be required swiftly for social media or advertising use.
5. Early Visualization of New Products and Services: Companies need to visualize the narrative of new offerings early on.

Fortunately, the quality of image and video generation through AI has dramatically improved in recent years. The "AI-ness" previously noticeable in outputs has diminished, allowing for more visually appealing concepts aligned with marketing strategies, brand tone, and quick deployment in short-form videos.

Evolving 'AI CM' Service

The upgraded AI CM service integrates AI not just as a production tool but as part of a broader marketing strategy combining planning, creative design, and promotional efforts, enhancing usability for businesses.

What is AI CM?
AI CM utilizes generative AI to craft video creatives that convey the appeal of a company's products, services, and brands. By combining image and video generation, structured design, copywriting, editing, and directorial design, BlueR can support the creation of various video types such as advertising videos, social media content, web videos, exhibition films, and recruitment promotional videos. Whereas traditional video production often demands substantial time and costs due to filming, casting, location scouting, and editing, AI CM streamlines these processes. Leveraging AI, it becomes easier to visualize project ideas right from the planning stage, allowing for more discussion on various proposals and expedited video development.

BlueR goes further by not only generating videos through AI but also proposing production concepts that encompass the essential messaging, presentation style, and media deployment tailored to the client's requirements.

Advantages for Businesses and Agencies

For Marketing Teams:

• - Quick implementation of video initiatives.
• - Easier confirmation of visual direction before filming.
• - Simplified process for examining multiple video patterns for ads or campaigns.
• - Enhanced ability to convey product and service narratives visually.
• - Improved synergy with existing advertising, web, and social media strategies.

For Advertising Agencies:

• - Accelerated initial proposal processes for clients.
• - Easier visualization of commercial proposals and video concepts.
• - Effective for providing multiple creative options.
• - Seamless collaboration with external production partners.
• - Comprehensive consultation from proposal through to production and distribution.

For Recruitment and HR Departments:

• - Streamlined preparation of videos for recruitment sites or corporate presentations.
• - Improved ability to visually communicate company culture and work atmospheres.
• - Simplified exploration of multiple recruitment video patterns by role or target audience.
• - Clear visualization of recruitment concepts or thematic elements before filming.
• - Accessible for elaborating on recruitment communications across social media and short video formats.

About BlueR Co., Ltd.

BlueR is an AI creative company focusing on innovative developments in marketing and creative spaces. They create value by merging human creativity with AI possibilities across a wide range of disciplines: video production, branding, web and social media strategies, exhibition planning, app development, public relations support, and AI consulting. For more information, visit BlueR's website.

About Tajiku Co., Ltd.

Tajiku, based in Tokyo and Nagoya, operates as a creative studio utilizing cutting-edge technology in AI, generative AI, and LLM to produce unprecedented expressions and experiences that transcend traditional creative work. They aim to foster a society where creators can engage more fully in creative endeavors. Learn more at Tajiku's website.