#United Arab Emirates #Dubai #Chery #AYPG #Para Games

Chery Forms Strategic Partnership with the Asian Youth Para Games 2025

On December 4, 2025, a significant partnership was solidified between Chery and the organizing committee of the Asian Youth Para Games (AYPG) 2025 during a signing ceremony held in Dubai. This event featured prominent figures, including Zhu Shaodong, Vice President of Chery International, and Majid Rashed, President of the Asian Paralympic Committee. The atmosphere was filled with excitement as attendees celebrated Chery's role as the exclusive partner for mobility in the upcoming games.

The motto of the AYPG, "Born to Rise," perfectly encapsulates the philosophy that resonates with Chery's ethos—"Little Thatched Cottage." This philosophy embodies perseverance, and the drive to overcome obstacles, which are principles that both Chery and the AYPG promote. Zhu Shaodong noted the journey of Chery from its inception in 1997 to being listed among the Fortune Global 500, establishing its presence in over 120 countries. He emphasized the company’s eagerness to support young athletes as they strive for greatness on the field.

Chery's prior collaborations with Asian Paralympic organizations have paved the way for this partnership. Their commitment was exemplified through initiatives such as supporting the Children’s Para Games in Kazakhstan and assisting in the organization of the General Assembly of the Asian Paralympic Committee. The ongoing dedication of Chery in fundamental research and development has endowed the company with a solid foundation of technological expertise and a vast global research network. This capability not only fuels product innovation but will also be utilized to support AYPG events and training solutions, offering athletes robust resources to pursue excellence.

In alignment with its Environmental, Social, and Governance (ESG) goals, Chery integrates business growth with social values by collaborating with international organizations like the International Union for Conservation of Nature and UNICEF. This proactive approach ensures that the company actively fulfills its corporate responsibilities.

To further bolster its preparations for the AYPG, Chery has established a specialized team responsible for coordinating global resources in support of the event. As the 2025 Asian Youth Para Games draw near, Chery remains committed to standing alongside every athlete, offering both technical support and a shared sense of duty— embodying the belief of "With Chery, Born to Rise!" This campaign aims to celebrate the journey and achievements of young athletes and foster an environment of support and inspiration.

Overall, Chery’s partnership with the Asian Youth Para Games not only augments their commitment to sports and inclusivity but also signifies a strategic move to enhance their global brand presence while uplifting the spirit of young athletes. As the event approaches, the spotlight will undoubtedly shine on both Chery and the athletes they support, celebrating the tenacity and determination exhibited by future champions.