#Japan #Public Relations #Minato-ku, Tokyo #Dentsu PRC #PRism Insight

PRism Insight: Transforming Public Relations Measurement

On November 1, 2025, Dentsu PR Consulting launched PRism Insight, an innovative tool aimed at revolutionizing the measurement and management of public relations (PR) effectiveness. With a commitment to addressing persistent challenges in the industry, such as accurately gauging PR activities' contributions to management and overcoming limited budgets and personnel, PRism Insight emerges as a comprehensive solution that promises to enhance the value and clarity of PR efforts.

Addressing Industry Challenges

The evolving landscape of media exposure requires PR agencies to not only analyze the quantity and sentiment of media coverage but also to correlate this data with business outcomes. Dentsu PRC recognized common hurdles faced by businesses: uncertainty in assessing the value of PR initiatives and a lack of integrated tools for effective analysis. This understanding is the driving force behind PRism Insight.

Building on the successes of the previously established PR Matrix Dashboard (PRMD), PRism Insight embodies a significant upgrade tailored to modern needs, boasting advanced features that streamline and enhance PR evaluation.

Key Features of PRism Insight

1. Automated Monitoring of Media Exposure
PRism Insight automates the monitoring of media coverage across over 4,000 domestic news websites. Users can configure search criteria to consistently track their brand's media presence as well as compare exposures with benchmark companies seamlessly.

2. Unique Metrics for In-Depth Analysis
Traditional PR evaluations often focus on quantitative metrics such as the number of clips or advertising value equivalents. PRism Insight introduces innovative metrics:
- Reach Points: Measures the potential audience connected across different media types (TV, newspapers, magazines, web), allowing for consistent evaluation across all media platforms.
- Virtual Page Views: This metric estimates article viewing by analyzing web structure and predicting page views based on real user interactions, shifting the focus from mere publication to actual content engagement.

3. Integrated Dashboard for Analytical Insights
PRism Insight consolidates media coverage data and various business indicators into a single dashboard. By importing existing client data—such as website traffic, POS figures, stock prices, and recruitment trends—users can visualize correlations between PR activities and business performance, enabling them to pinpoint which initiatives effectively contribute to corporate goals.

Comprehensive Support and Flexible Plans

Dentsu PRC recognizes the uniqueness of each organization's situation, including current challenges, objectives, and budget. As such, PRism Insight offers customizable support plans including:

• - Assistance in setting PR objectives and strategies
• - Monitoring progress towards goals
• - Detailed reporting and analysis tailored to specific PR strategies or themes
• - Custom reports prepared by dedicated personnel

Pricing Structure

The base pricing for PRism Insight comprises an initial setup fee of ¥200,000 and ongoing service fees of ¥120,000 per month, which encompasses monitoring capabilities for specific search criteria and multiple user accounts. Various optional features are also available for an additional cost, such as custom report generation or enhanced monitoring capabilities for print and television media.

Dentsu PR Consulting: A Leader in PR Solutions

Founded in 1961, Dentsu PR Consulting specializes in PR within the Dentsu Group, providing strategic partnership for corporations, governments, and organizations across the globe. Renowned for its data-driven insights and innovative content strategies, Dentsu PRC strives to support social innovation and has received numerous accolades for its excellence in public relations.

In a rapidly changing media landscape, PRism Insight represents a significant advancement for companies seeking to enhance their PR measurement capabilities and demonstrate their impact more effectively. As Dentsu PRC continues to innovate, businesses can look forward to witnessing the evolving landscape of public relations unfold in a way that enhances communication, transparency, and effectiveness in corporate narratives.