Exciting Launch of Kou-chan Ramen in Shinjuku
Kou-chan Ramen, a production from the pioneering Hakata Ikko-sha, is set to make waves in Tokyo's ramen scene with its grand opening on June 9, 2025. Located in the bustling underground area of Shinjuku Station's west exit, this new ramen hotspot will be part of the specially curated food marketplace "SHINJUKU DELISH PARK". The pop-up space, hashtagged as #新宿地下ラーメン, will feature renowned ramen shops from across Japan for a limited six-day period, presenting a golden opportunity for both locals and visitors to indulge in genuine Hakata tonkotsu ramen.
What is #新宿地下ラーメン?
This pop-up ramen spot, designed by Odakyu Department Store, transforms the food floor of "SHINJUKU DELISH PARK" into a ramen lover’s dream. Over the course of about a week, different famous ramen shops will rotate in, curated by a dedicated buyer who is an aficionado of this beloved dish. The pop-up's popularity has grown, gaining media attention from magazines and television, and drawing regular customers eager to try the changing selections. Given its prime location directly accessible from Shinjuku Station, it's not just a hotspot for ramen enthusiasts; office workers often stop by during lunch or after work, leading to occasional queues that exceed 150 patrons.
Discover Kou-chan Ramen
Kou-chan Ramen specializes in the authentic Hakata pork bone ramen, and is crafted by the acclaimed Hakata Ikko-sha brand, loved not only in Japan but also across ten countries worldwide. As of June 2025, the brand boasts 18 locations domestically and 2 international branches, where the standout dish, "Hakata Tonkotsu Ramen," has been perfected following extensive experimentation. This ramen features a rich broth that strikes a perfect balance with a subtle sweetness, making it irresistibly addictive. To complement this exquisite soup, the noodles are made from a specially blended flour tailored for Kou-chan Ramen. This attention to detail yields thin, chewy noodles that enhance the meal, leaving patrons wanting more.
Each bowl comes adorned with perfectly cooked chashu, crunchy green onions, and a serving of rich, flavorful broth, delivering an authentic taste of Hakata. Ramen enthusiasts of all ages can't help but fall in love with Kou-chan Ramen’s motto, "Quick, Delicious, Want to Come Back!"
Explore the Menu
- - Hakata Tonkotsu Ramen: ¥1,000
- - Ajitama Ramen: ¥1,200
- - Chashu Ramen: ¥1,300
- - Hakata Mentaiko Bowl: ¥600
- - Chara Mayo Bowl: ¥600
- - Extra Noodle: ¥200
- - Nori: ¥200
- - Additional Chashu: ¥300
The menu also includes various side dishes, set meals, and toppings, all priced with tax included.
Visit Details
Location: Kou-chan Ramen will be situated within the #新宿地下ラーメン area at the Odakyu Ace North Building beneath Shinjuku Station, easily accessible for hungry visitors.
Address: 1 Chome-1 Nishi Shinjuku, Shinjuku City, Tokyo (in "SHINJUKU DELISH PARK" PARK6)
Business Hours: 10:30 AM - 9:30 PM (final day closes at 7:00 PM, last order 30 minutes prior)
Closed Days: None
Visit Kou-chan Ramen's official website: Kou-chan Ramen and follow them on Instagram for the latest updates.
Kou-chan Ramen is not only about serving delicious food but also about expanding the brand globally. Founded in 2004 in Fukuoka City, the brand aims to spread the joy of authentic Hakata tonkotsu ramen worldwide. The company seeks to collaborate with prospective affiliate stores, offering menu production and delivery options to further enhance ramen lovers' experiences.
For inquiries regarding partnership opportunities or affiliate licensing, please reach out to Wins Japan Holdings. Let’s take the delicious journey from Fukuoka’s streets to the world, one ramen bowl at a time!