#South Korea #Seoul #K-fashion #MUSINSA #Korea Tourism

Discover the Unique Blend of Fashion and Travel with MUSINSA's "Never Ending Korea" Campaign

MUSINSA, a leading online fashion platform in South Korea, is thrilled to announce its upcoming campaign, "Never Ending Korea", scheduled from August 25 to September 8, 2025. This initiative aims to promote various tourist attractions across South Korea in collaboration with the Korea Tourism Organization (KTO). Targeting audiences from 13 countries, including Japan, this campaign will highlight the rich and diverse charm of Korea.

With the signing of a memorandum of understanding with KTO, MUSINSA is committed to utilizing K-fashion trends to introduce the exciting aspects of Korea to the global Generation Z, while simultaneously encouraging tourism to the nation. The "Never Ending Korea" project focuses on popular destinations featured in the 2025 international tourism promotional videos, such as Seoul, Busan, Pohang, and Taean, showcasing stylistic content that reflects each location's unique characteristics.

Fashion enthusiasts will have the opportunity to explore styles inspired by locales across Korea. For instance, the campaign will feature a vintage and classic mix from Jongno in Seoul, marine looks inspired by Busan's Marine City, natural surf-themed styles from Ungyo Beach in Taean, and local trip looks from Homigot in Pohang. Each piece encapsulates the atmosphere of both vibrant cities and serene locales across the country, creating a delightful intersection of fashion and travel that is distinctly Korean.

As an added delight, participants can benefit from up to 87% off on featured items, along with an additional 17% off using exclusive promotional codes related to local styling content. Each day during the campaign, a time-limited sale at 10 AM will be held, alongside sales on popular categories, providing ample opportunities for fabulous fashion finds.

MUSINSA will also spotlight the newest popular brands and emerging designers, offering a variety of curated collections, from K-star selected items to trending K-beauty products. Brands such as "RONRON", "AEAE", "ILLIGO", and "AAKAM" will highlight the diversity of Korean fashion and beauty, alongside rising beauty brands like "Oddtype", "REST&RECREATION BEAUTY", and "Whizzy". Shoppers will enjoy an enriching experience immersing themselves in the contemporary trends emerging from Korea.

Moreover, participants will be invited to join an exciting event where they can watch campaign videos on the official Korea Tourism YouTube channel, "Imagine Your Korea". By liking the video and leaving a comment, they can enter a lottery for a chance to win round-trip flight tickets to Korea for two. This promotional event runs concurrently with the campaign from August 25 to September 8, culminating with the winner announcement on September 11.

The "Never Ending Korea" campaign is a unique opportunity for fans of fashion and travel alike to uncover the best of South Korea's travel destinations while exploring the latest in fashion and beauty. With its remarkable array of offerings, MUSINSA invites everyone to partake in this special experience that brings together the essence of Korean culture in a way never seen before!

About MUSINSA

As a cutting-edge platform dedicated to showcasing the latest in fashion and culture from Korea, MUSINSA opened its online store, "MUSINSA GLOBAL STORE", in July 2022. In April 2023, the brand hosted a pop-up store in Harajuku, Tokyo, drawing significant attention from both South Korean and Japanese celebrities. The success of this event rapidly increased brand recognition within Japan, leading to numerous offers from diverse Korean brands to feature on the platform. By August 2025, MUSINSA GLOBAL STORE will have welcomed approximately 3,000 Korean fashion brands, with future additions expected in the near future.

For more information, visit MUSINSA GLOBAL STORE.