#Japan #Tokyo #United Arrows #UA CURATED #Fashion Curators

UA CURATED: A New Era in Fashion Curation for United Arrows

In an exciting innovation for fashion aficionados, United Arrows has introduced a visionary project titled UA CURATED, launching in October. This initiative is a pioneering curation store project designed to present products from across United Arrows' brands, tailored to modern sensibilities and perspectives. Curators including YouTubers, fashion students, and seasoned creators have been brought on board to provide fresh insights as they unveil a series of new stores.

UA CURATED aims to approach fashion from a unique angle, venturing into diverse realms surrounding it to engage audiences differently than traditional brand communications. United Arrows, under the leadership of CEO Yoshinori Matsuzaki, is committed to refreshing its corporate image and enhancing recognition among the next generation through this exciting strategy.

Store Introductions

1. Our Closets

Concept:
At Our Closets, the concept revolves around deciphering what 'real clothes' really mean today. Under the creative direction of the podcast AfterParty, curators including artist Minky Qian, veteran YouTuber Benetanchi, and jewelry designer Miyu have meticulously selected items from various United Arrows brands to enrich their own imaginary wardrobes. This select shop offers a unique glimpse into how today's style can translate into personal fashion choices.

Visit Our Closets Store

Collaborator Profiles:

• - Veteran Tachi: A YouTuber and poet, born in 1998 in Osaka, who began writing poetry while studying medicine at the University of Tokyo. In addition to his YouTube endeavors, he has published a book titled “4.”

- Instagram: @veteranchi
- YouTube: Veteran Tachi

• - Miyu: Born in 2001 in Nagano. She moved to Tokyo for fashion studies and works with the brand DAMMIT TOKYO. Miyu plans to study metalwork in Denmark in 2025.

- Instagram: @__myiu

• - Minky Qian: An artist from Chengdu, China, Minky is currently enrolled at Tokyo University of the Arts, where she explores various expressive mediums, including painting and product design.

- Instagram: @minkyqian

2. Sandwich

Concept:
Sandwich brings a taste of creativity from Bomi, a South Korean curator, who blends various genres and aesthetics to present a whimsical shop inspired by the joys of spring picnics in Korea. The name draws an analogy to layering flavors—much like a sandwich, this concept mixes colors, textures, and labels to create a vibrant shopping experience.

Check out Sandwich Store

Collaborator Profile:

• - Bomi: A model and creator based in Korea, she effortlessly fuses sweetness and street style while maintaining a relaxed approach to fashion.

- Instagram: @bbxx.3_3

3. People and Clothing - UA CHOOSE

Concept:
Directed by stylist TEPPEI, this store unveils a narrative-driven project that invites young, fashion-minded individuals aged around 19.9 to explore their uncharted selves through carefully curated fashion items. This endeavor represents United Arrows' initiative to connect with new generations and innovate the brand’s appeal. By selecting outfits that resonate with their identity, these young curators awaken newfound potential within themselves, documented in a visually captivating book.

Explore UA CHOOSE Store

Collaborator Profile:

• - TEPPEI: A renowned stylist born in 1983 in Shiga, Japan. With a significant footprint in the fashion scene since the early 2000s, he is celebrated for his unique styling philosophy that transcends generations.

Conclusion

United Arrows' UA CURATED initiative promises to reshape the fashion landscape by encouraging diverse curatorial perspectives while engaging the youth culture. By pioneering this unique approach, United Arrows is set to elevate the dialogue around fashion, offering an exhilarating mix of creativity and curation to resonate deeply with its audience.