N7's Inaugural Popup Event Thrives Despite Typhoon Challenges in Shibuya

N7 Hits Success Amid Typhoon Challenges

Despite facing a direct hit from a typhoon, N7's first-ever popup event in Shibuya, Tokyo on June 27 and 28 drew unexpectedly large crowds. Led by popular influencer and producer Hinata Kato, who boasts more than 4.6 million followers across social media, the event welcomed over 1,000 visitors including both the general public and industry representatives. This overwhelming turnout highlighted the excitement surrounding the brand and its commitment to innovative designs tailored for body lines.

As a first real-life event for the brand, the popup showcased a variety of new products, including a bust-enhancing bralette that captured the attention and emotions of attendees. Many were seen tearfully moved by the functional and stylish designs. The enthusiasm didn't stop at the venue; social media was soon flooded with shots and updates from attendees, sparking calls from fans across Japan who expressed hopes for future events in their local areas.

An Immersive Wellness Experience

The atmosphere at the N7 popup was meticulously crafted to reflect the brand's concept of "strength and wellness through a Japanese lens." Upon entering the venue, guests were welcomed by an exquisite pine bonsai display created by the internationally acclaimed bonsai producer team, TRADMAN'S BONSAI. This elegant Japanese aesthetic set the stage for a unique experience.

Complementing this was a catering collaboration with Koya Meshi, renowned for its health-conscious cuisine. The popup saw the premiere of several healthy dishes, which were generously offered free of charge, totaling approximately 1 million yen. This initiative, which aimed to promote wellness both inside and out, received high praises from visitors, showcasing the successful integration of culinary and sensory experiences.

Popular Smoothies Steal the Show

Adding to the event's appeal was a food truck serving original smoothies made with a protein supplement uniquely developed by ASOBANAITO, the company behind N7. Among the favorites were the SYUWA SYUWA Kyohou-kun, a refreshing bubbly drink, and the visually stunning Matcha Strawberry Smoothie. The delicious and healthy options led to a constant stream of attendees lining up, solidifying their status as a popular attraction. ASOBANAITO’s successful product development and planning capabilities were key factors in the popup's overall success.

Looking Forward: Expanding Beyond Apparel

The success of the N7 popup not only stemmed from product allure but also from the synergy created between the brand's ethos and ASOBANAITO’s development capabilities. This event went beyond shopping—providing an emotional experience that resonated with attendees.

With strong interest from various companies for future developments, ASOBANAITO, along with N7, aims to respond effectively to the overwhelming enthusiasm they have received nationwide. Plans for future events across different regions are in the works, aiming to deliver valuable products and experiences that resonate with both the hearts and bodies of their audience.

About N7

N7, designed by influencer and producer Hinata Kato, focuses on apparel that enhances body lines, epitomizing “strength” from a Japanese perspective, while advocating for a lifestyle aligned with wellness. To know more, visit the official Instagram page at N7's Instagram.

About Hinata Kato

To explore more about Hinata Kato, check out her official Instagram at Hinata's Instagram.

About ASOBANAITO

ASOBANAITO oversees operations for N7 and other brands, focusing on wellness and healthcare product development and sales. With a unique market insight and strong development capabilities, they continue to create new value in the industry. Learn more about ASOBANAITO at ASOBANAITO’s website.