#United States #Newark #Mattress Firm #Rest #Cooling Bedding

Rest® Collaborates with Mattress Firm for Innovative Bedding Solutions

In a significant move for the bedding industry, Rest®, a renowned brand recognized for its revolutionary cooling technology, has teamed up with Mattress Firm. This partnership aims to broaden accessibility for consumers to one of the most cutting-edge sleep technologies available today. The collaboration is highlighted by the exclusive availability of Rest's popular Evercool Bundle through Mattress Firm's online platform, marking Rest's initial step into the traditional retail marketplace.

Mattress Firm, a trusted name in bedding retail, will feature Rest’s award-winning products, including the Evercool® Cooling Comforter, cooling sheets, and hypoallergenic pillowcases. This collaboration is a landmark achievement for Rest®, as it strives to deliver its innovative sleeping solutions beyond its online presence. CEO Andy Nguyen expressed enthusiasm, stating, “Mattress Firm has long been a trusted leader in bedding, and it's an incredible milestone to see Rest products featured on their platform.” The partnership underscores a shared commitment to pushing boundaries in product innovation and enhancing the customer experience.

The Technology Behind Rest® Bedding

One of the standout qualities of Rest® bedding lies in its Evercool® technology, designed to regulate temperature effectively. This innovative system absorbs and dissipates heat, ensuring a consistently cool and dry sleep environment. The fabric is incredibly soft and silky, yet durable enough to withstand regular use. Furthermore, Rest® bedding products come with antimicrobial protection, ensuring that they remain fresh and clean over time. These textiles are also hypoallergenic, making them a perfect choice for individuals with sensitive skin.

Rest® bedding is also 100% machine washable, emphasizing convenience in maintenance for everyday users — an essential feature for busy lifestyles that don't compromise on sleep quality.

Customer-Centric Goals

Sydney DeCesare, Manager Buyer II at Mattress Firm, shares her excitement about bringing these innovative sleep products to the market, stating, “Partnering with Rest and supporting the brand’s early endeavor into the retail space has been exciting.” She emphasizes Mattress Firm’s mission to provide high-quality sleep solutions, perfectly aligning with Rest®’s focus on comfort, innovation, and user-friendly features.

The agreement allows Rest® to expand its reach significantly, tapping into Mattress Firm's broad customer base. This strategic collaboration sets the stage for further growth and innovation from the brand, with more exciting revelations on the horizon. Through this partnership, Rest® aims not only to enhance its presence in the retail sector but also to empower more consumers to experience superior sleep quality.

Recognition and Awards

Rest® has made a substantial footprint in the bedding industry since its inception, receiving numerous accolades for its exceptional products. The Evercool® Cooling Comforter has earned prestigious awards like Good Housekeeping’s Best Bedding Award in 2023 and 2024 for its outstanding sleep quality and temperature regulation features. Additionally, the Evercool®+ Cooling Sheet Set was highlighted in Apartment Therapy's list of best cooling sheets, establishing Rest® as a frontrunner in comfortable and innovative bedding options.

To discover Rest®'s complete lineup and to learn more about their innovative bedding solutions, consumers can visit their official website at www.rest.com. The collaboration with Mattress Firm is just the beginning of what promises to be an exciting journey that will benefit both established and new customers searching for improved sleep experiences.

The future looks bright as Rest® continues to redefine bedding products, focusing on a balanced combination of comfort, technological innovation, and affordability. Through strategic partnerships and relentless dedication to quality, Rest® is poised to make a lasting impression in the bedding industry, making high-quality sleep solutions accessible for everyone.