#Japan #Live Commerce #Chiyoda #Gaprise #Bambuser

Bambuser's Entry into the Japanese Live Commerce Market

In an exciting development for digital business in Japan, Gaprise, a pioneering SaaS company based in Chiyoda, Tokyo, has announced the domestic launch of Bambuser, a globally recognized virtual commerce platform renowned for its extensive customer base. This collaboration aims to elevate the live commerce experience in Japan as the market continues to boom, providing easier and more effective solutions for businesses and consumers alike.

Background of the Launch

The live commerce market in Japan has seen staggering growth in recent years, expanding from an estimated market size of around 100 billion yen in 2020 to nearly 299.2 billion yen by 2022. Despite this rapid growth, the viewer engagement rate remains relatively low, with only 12.7% of individuals having watched live commerce streams as of 2021, dropping slightly to around 3.9% in 2023. Nonetheless, of those who have watched, over half (54.8%) have made purchases, particularly amongst younger demographics. In fact, purchase rates soar to 66.2% for individuals in their 20s and 59.6% for those in their 30s, indicating a promising trajectory for future growth.

Moreover, 19.8% of non-viewers expressed an interest in participating in live commerce, suggesting the market holds significant potential for expansion.

Rationale Behind the Partnership

Recognizing the urgent need for a reliable platform to support the growth of live commerce in Japan, Gaprise forged this partnership with Bambuser. The implementation of Bambuser's platform will empower businesses to seamlessly introduce shoppable videos (videos that allow purchasing) and conduct live broadcasts, as well as embed purchasing functionality into pre-recorded videos across all digital channels. By offering an affordable SaaS solution, Bambuser aims to enhance customer satisfaction and drive sales through interactive shopping experiences.

Insights from the CEO of Bambuser

Mariam Galemani, CEO of Bambuser, expressed her enthusiasm about the collaboration with Gaprise, stating, “We are honored to expand our services to businesses across Japan in partnership with Gaprise. It is a privilege to provide one of the most intuitive and powerful shoppable video platforms in the fastest-growing market in Asia. Our mission is to empower companies to enhance customer experiences, increase their sales, and connect deeply with the next generation of mobile-first consumers.”

Services Offered by Bambuser

Bambuser stands out as a leading video commerce platform, offering two main service categories:

Social Commerce

1. Live Video Shopping: This feature allows businesses to present products via live streams to large audiences in real-time. By integrating chat functions and purchase buttons, companies can directly engage with viewers, making it ideal for sales promotions and product launches.

2. Shoppable Video: Pre-recorded videos can incorporate purchasing capabilities, giving viewers the flexibility to shop at their convenience without time constraints. This functionality positions these videos as digital sales agents available 24/7.

Digital Clienteling

1. Video Consultation: Offering personalized customer service through one-on-one video calls, effectively serving high-ticket items or products requiring individualized attention. This service streamlines customer interactions by integrating chat and booking functionalities.

2. Chat: Provides personalized services based on customers’ purchase history and preferences while also seamlessly connecting to the video consultation service, maximizing sales efficiency during off-peak hours in stores.

About Bambuser

Bambuser is a premier virtual commerce company with the largest customer base in the industry, currently trusted by over 250 brands. Their international streaming services are available in 240 countries and regions, including Japan. Headquartered in Stockholm, Bambuser maintains offices in New York, London, Paris, Tokyo, and Turku. The company was founded in 2007 as a pioneer in live streaming and has since transitioned to live shopping in 2019, leveraging their core technology to develop innovative services.

Contact for Service Inquiries

If you have questions about specific cases or pricing, please feel free to reach out to us.

UGC & D2C Technology Division
Kaneko
03-4567-6115
kaneko-0367@gaprise.com

About Gaprise

According to Gartner Japan, Japan's enterprise IT expenditure (ICT market spending) is projected to rise by 4.7% in 2023 compared to 2022, reaching approximately 28.5 trillion yen, with expectations to surpass 30 trillion yen by 2025. Currently, the SaaS market accounts for approximately 1.1 trillion yen, reflecting immense growth potential.

Gaprise has been dedicated to differentiating itself in the competitive SaaS market since 2012 by discovering and proposing innovative technologies from around the globe. The company has established solid alliances with publicly listed firms such as Monday.com and Riskified, as well as successful venture companies like Contentsquare and Yotpo, gradually carving out a unique space in the market.

Further, in light of Google's termination of its Optimize service in 2023, Gaprise is set to introduce three officially recommended AB testing tools, the only ones available in the domestic market, and plans to roll out multiple site speed improvement tools starting February 2024. This initiative enhances the company's ability to cater to diverse client needs, offering various options that do not solely focus on specific technologies.

Through the introduction of advanced technologies and consulting services, Gaprise continues to solve client challenges while accelerating business growth, focusing on market analysis, online customer acquisition, user experience optimization, content management, project management, and AI technologies.

Company Name: Gaprise Co., Ltd.
Established: January 27, 2005
Representative: Ryoji Kai, CEO
Capital: 20 million yen
Location: KANDA SQUARE WeWork, 11F, 2-2-1 Kanda Nishikicho, Chiyoda, Tokyo
Corporate Website: gaprise.com

Company names, product names, and service names mentioned may be trademarks or registered trademarks of their respective owners.