#Japan #Takamatsu #PlusOneInternational #event merchandise #fan goods

Understanding Fan Preferences for Event Merchandise

As the festival season approaches, fans are increasingly looking forward to buying a wide variety of event merchandise. A recent study conducted by Plus One International, a company specializing in the production and sale of original apparel and merchandise, aimed to explore the preferences of fans regarding event goods. The research, which surveyed 1,010 individuals who have previously purchased event merchandise, highlights the items fans tend to buy, their purchasing motivations, and their expectations for the future.

Key Findings from the Survey

The survey aimed to gather insights on fans' specific desires and the aspects they prioritize when purchasing event merchandise. Conducted from April 4 to April 5, 2025, via PRIZMA's online platform, it shed light on the types of merchandise fans prefer and the reasons behind their purchases.

Popular Merchandise Choices

When asked about their favorite merchandise items, 54.2% identified T-shirts as their go-to choice, followed closely by towels at 53.1% and keychains at 41.1%. These findings illustrate the popularity of practical items, with T-shirts and towels being essential for event use.

Why Fans Buy Merchandise

The survey also explored the motivations behind fans' purchases. 53.8% cited enjoyment and usage during events as their primary reason, followed by 52.3% who appreciated the connection to their favorite artists or characters, and 37.0% who wanted to commemorate the occasion. This demonstrates that fans seek a combination of utility and emotional connection when selecting merchandise.

Purchasing Locations

Regarding locations for buying merchandise, 71.0% of participants reported purchasing from event or concert venues, illustrating the importance of on-site buying. Additionally, 47.4% utilized official online shops, and 18.4% opted for pop-up stores, indicating a preference for official channels.

Average Spend on Merchandise

When queried about their average spending on merchandise, 33.5% indicated they typically spend between 5,000 to 10,000 yen, while 31.8% spent under 5,000 yen, and 19.5% invested between 10,000 to 20,000 yen. This suggests a significant portion of fans are willing to invest in good-quality merchandise.

Key Decision Factors

The survey highlighted that 54.0% of fans chose merchandise based on design, followed closely by 45.4% who considered the relationship to their favorite characters, and 31.4% who searched for usable items. A strong emphasis on design indicates that aesthetics play a crucial role in a fan's purchasing choice.

Design Preferences

When fans were asked about their preferred designs, 37.2% favored pieces that featured characters or illustrations, while 28.9% preferred prominent logos and 28.7% opted for designs that reflected the event's overall theme. The desire for visually appealing and representative designs underscores the importance of capturing each event's essence.

Quality Considerations

Quality remains important, as 43.4% of respondents noted they prefer items that are practical for everyday use. Following closely, 40.7% valued durability and material quality, while 38.4% preferred items that could be used on-the-spot during events. These preferences indicate a demand for longevity and reliability in merchandise purchases.

Desired Improvements

Fans were also asked about features they hope to see improved in future merchandise. Common suggestions included desires for a wider range of sizes, increased availability of region-specific items, better quality in terms of material, and more color variations. It appears that practical elements such as comfort and specialty items are significant factors in their purchasing decisions.

Factors That Boost Purchase Motivation

Furthermore, the survey revealed that 45.0% of respondents emphasized the importance of design when considering the production of merchandise, followed by 40.2% who valued the connection to their beloved content and 38.0% who sought usability.

To further enhance purchase motivation, nearly 49.2% expressed that event-specific exclusive merchandise would attract them, along with interest in items signed by artists and bundle discounts. The appeal of exclusivity and unique offerings clearly connects to increased interest in purchasing.

Conclusion

Overall, the survey showcased a solid trend among fans toward purchasing event merchandise, emphasizing the importance of design, functionality, and quality. T-shirts and towels remain at the forefront of popular items, purchased predominantly at event venues. With an average spending range centered around 5,000 yen, fans are drawn to items that reflect their loyalty and connection to their favorite events and icons.

In summary, the findings highlight fans’ desires for design, utility, and quality in merchandise, with exclusive and personalized offerings enhancing their purchasing enthusiasm. The insights from this survey will aid companies like Plus One International in tailoring their products to better meet fan expectations and desires. For those involved in the creation of event merchandise, understanding these preferences can significantly impact design and production strategies.

About Plus One International

Plus One International, headquartered in Takamatsu City, Kagawa Prefecture, offers a broad range of products including original merchandise and apparel. With a philosophy focused on bringing manufacturing closer to enthusiasts, the company strives to meet diverse consumer needs through innovative product designs. The survey findings will guide future product offerings, ensuring that fan engagement remains strong and that merchandise continues to resonate with the audience's expectations.

For more details, visit Plus One International.