Exciting New HELIOS Rising Heroes and Sanrio Character Collaboration Merchandise Launch

Exciting Launch of HELIOS Rising Heroes x Sanrio Collaboration

Get ready, fans! The highly anticipated third installment of the collaboration between HELIOS Rising Heroes and Sanrio Characters is set to launch with a captivating series of products featuring mini character designs from amie. Operated by AmiAmi, a leading figure and hobby mail-order retailer in Japan, this collection promises to delight enthusiasts both online and in-store.

A Unique Collaboration

The collaboration between Happy Elements and Sanrio is not just about cute characters; it fuses the unique aesthetics and fan-favorite qualities that each brand brings to the table. This latest offering from amie showcases a plethora of Sanrio-inspired themes, bringing to life popular characters in fun and fashionable outfits. The pop-themed character designs will surely capture the essence of what fans love about these brands.

Product Lineup

The collection will include a total of four exciting product categories:
Acrylic Stands
Square Badge Sets
Acrylic Name Keychains
Collection Cards

Let’s take a deeper look at what each product entails:

1. Acrylic Stands - Friendship Pop Coordinate Ver.

Price: 1,980 yen (tax included)
Release Date: April 2026
Each acrylic stand showcases one of the 20 unique character pairings, including favorites like Akira Otori with Hello Kitty and Billy Wise with Monkichi the Monkey. These stylish, colorful displays bring the characters to life and can brighten up any space!

2. Square Badge Sets - Friendship Pop Coordinate Ver.

Price: 2,200 yen (tax included)
Release Date: April 2026
This set includes four different badges, perfect for personalizing bags or showcasing as decorative pieces in your space. Each square badge features standout characters such as South Sector and North Sector.

3. Acrylic Name Keychains - Friendship Pop Coordinate Ver.

Price: 1,100 yen (tax included)
Release Date: April 2026
These acrylic name keychains feature delightful character designs, inspired by fashionable outfits from the collab. Perfect for attaching to your favorite bag, they remain stylish while showcasing your love for the characters!

4. Collection Cards - Friendship Pop Coordinate Ver.

Price: 440 yen per pack, 4,400 yen per box (10 packs)
Release Date: April 2026
The collection cards will include sets from two volumes, featuring bright and playful designs. Ideal for anyone looking to mix fun collectibles with their daily life, they fit perfectly into smartphone cases and make excellent gifts or decor items.

Special Offers and Promotions

Don't miss out on exclusive offers at Animate! From November 21 to December 7, 2025, pre-orders of the collaboration merchandise will come with a special square sticker for every 1,100 yen spent. Collectors can look forward to a variety of designs, adding even more value to their purchase.

More About amie

amie is the merchandise brand of the prominent mail-order company, AmiAmi. With a mission to deliver captivating merchandise that fans crave, the team at amie constantly strives to innovate and create products that resonate with all enthusiasts.

For more information and to browse the upcoming merchandise, be sure to check out our online shopping site, AmiAmi Online, or visit our physical store locations!

Get ready to add these stylish and artistic collectibles to your collection when they launch in 2026! Collect them all and let your true fandom shine.