#Japan #Tokyo #Ice Cream #Harajuku #POPPY

ICE COUTURE by POPPY Opens in Harajuku

Today marks the grand opening of a unique ice cream shop, ICE COUTURE by POPPY, created by the apparel brand POPPY in collaboration with the renowned Japanese craft ice cream shop Harlow ICE CREAM. This pop-up experience takes place in the heart of Harajuku from July 3rd to October 31st, 2026. Located at 6-6-8-102 Jingumae, Shibuya-ku, Tokyo, the shop operates daily from 12 PM to 7 PM. As a limited-time concept store, it showcases the vibrant colors and artistic essence POPPY is celebrated for, now reimagined as delectable ice cream flavors.

A Sweet Collaboration with Harlow ICE CREAM

The six exclusive flavors available at ICE COUTURE are the result of an exciting partnership with Harlow ICE CREAM, a local ice cream shop known for their commitment to high-quality ingredients. The flavors are crafted to resemble key elements of POPPY's fashion line, allowing fans to experience the brand's aesthetics in an entirely new format.

Original Flavors

• - RED BOUQUET: A rich, milky ice cream featuring sweet Amaou strawberries that balances their tartness with creamy richness.
• - BROWN BOUQUET: A sophisticated blend of chocolate ice cream with orange peel and a hint of raspberry acidity that adds a touch of complexity.
• - WARM COLOR MIX [VG]: A vegan treat made with organic coconut milk and assorted tropical fruits such as strawberries and mango, providing a lively burst of flavor.
• - GREEN BOUQUET: A visually stunning creation made with sweet purple yam and crunchy matcha chocolate cookies that bring a delightful texture.
• - MARBLE WATERCOLOUR [VG]: A refreshing sorbet that combines kiwi puree and lemon for a zesty finish.
• - MONOCHROME BOUQUET [VG]: A unique blend of black sesame and sweet white miso ice cream, complemented by a gentle touch of marshmallow sweetness.

Prices range from 680 yen for a regular scoop to 1,210 yen for two scoops, with a small additional charge for waffle cones.

Limited Edition Apparel

In celebration of the shop's launch, exclusive apparel items have been designed specifically for this event. Items include T-shirts, caps, and tote bags that reflect the signature styles of POPPY, with prices starting at 6,930 yen. Special promotional items, such as an original sticker set, will be available for those who purchase two or more items.

Experience POPPY's Artistic World

With ICE COUTURE, POPPY invites customers to immerse themselves in its vibrant universe where clothing and food align. This initiative emphasizes the essence of the brand's colorful storytelling and artistic expression. Each scoop of ice cream is a sensory experience, enhancing the desire to not only enjoy but photograph the creations beautifully.

Getting Your Sweet Fix

To manage the expected crowds, the store will issue tickets starting at 10:45 AM daily during July. You can acquire tickets via a QR code available outside the shop. Follow the shop's official Instagram for updates and sneak peeks: @icecouture.poppy.
Experience the essence of POPPY at ICE COUTURE and indulge in ice cream that embodies creativity and pop culture while savoring every bite.