SI Group Enhances EMEA Distribution Network with New Partnership
Introduction
In a strategic move to bolster its reach in the EMEA region, SI Group, a prominent global developer and manufacturer specializing in performance additives, has announced a partnership with Azelis, effective January 1, 2026. This collaboration aims to expand the distribution network specifically for plastics additives, allowing SI Group to enhance its approach in catering to customer demands in diverse markets.
Partnership Details
SI Group is not new to forming alliances that accelerate growth; this new partnership with Azelis complements its ongoing relationship with Brenntag, a trusted distribution partner since 2005. The collaboration is a significant step in SI Group's mission to deliver advanced solutions and exceptional value to its clientele across the EMEA region, reinforcing its commitment to remaining customer-centric and innovative in a rapidly evolving landscape.
Both Azelis and Brenntag were strategically chosen based on their ability to maximize market impact in their respective countries. This means that SI Group will benefit from the expertise and established networks of these distributors, enhancing accessibility to their products and services. The distribution arrangements will be divided as follows:
- - Azelis will handle the Nordic Countries, Belgium, Cyprus, Czech Republic, France, Greece, Hungary, Italy, Liechtenstein, Luxembourg, Malta, Monaco, the Netherlands, Poland, Slovakia, the UK/Ireland, and the Balkans.
- - Brenntag will cover Germany, Austria, Switzerland, the Maghreb countries, and South Africa.
Implications for the Market
The integration of Azelis into SI Group’s distribution network is expected to yield various benefits, including improved customer access to products, tailored solutions, and localized support for clients operating in the plastics sector. Robert Kaiser, Vice President of Polymer Solutions at SI Group, expressed optimism over this development, stating, “By welcoming Azelis into our plastics additives network alongside our trusted partner Brenntag, we’re not only enhancing customer access today but also laying the groundwork for future growth.”
With increased competitive pressure in the plastics sector, SI Group’s strategy reflects a proactive approach that prioritizes customer needs while leveraging the strengths of its distribution partners. This initiative demonstrates SI Group's commitment to investing in innovative solutions that drive the growth of the plastics industry.
The Future Ahead
Looking forward, SI Group is well-positioned to adapt and thrive amidst the changes that characterize the plastics industry. The partnership with Azelis and the continued relationship with Brenntag will serve as a solid foundation, facilitating SI Group’s pursuit of excellence in service and product offerings. As the company continues to innovate, its focus will remain on sustainability, performance, and advancing the quality of application solutions for performance additives.
To explore the full range of performance additives and solutions offered by SI Group, customers are encouraged to visit
www.siigroup.com.
About SI Group
Established as a global leader in performance additives, process solutions, and chemical intermediates, SI Group’s innovations are pivotal in enhancing the quality of numerous industrial and consumer goods. With a global presence that includes 19 manufacturing facilities across three continents and a workforce of approximately 1,600 employees, SI Group delivers tailored solutions to customers in over 80 countries. The company proudly ranks within the top 35% among over 150,000 companies globally, recognized for its commitment to corporate social responsibility by EcoVadis in 2025. For further insights into SI Group’s operations and initiatives, visit
www.siigroup.com.