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Vichy Laboratoires Partners with PSG's Vitinha as Global Ambassador

Vichy Laboratoires, a renowned name in dermocosmetics recommended by over 80,000 dermatologists worldwide, has officially appointed Portuguese international and Paris Saint-Germain midfielder, Vítor Machado Ferreira, known as Vitinha, as its new global brand ambassador. This strategic partnership reflects Vichy's commitment to addressing the relationship between health, performance, and dermatological care.

A Perfect Match

This collaboration marks a pivotal moment for Vichy as it seeks to enhance its presence in the integrated health space. By enlisting an athlete of Vitinha's caliber—recognized for his resilience, tactical intelligence, and skin health challenges stemming from rigorous training—Vichy seeks to emphasize holistic health and performance. Vitinha not only epitomizes excellence on the field but also embodies the values of health and well-being that Vichy champions.

Vitinha's Journey with Vichy

Vitinha has firsthand experience with scalp issues, attributed to the intense physical demands of professional football, including sweat and environmental stressors. He turned to Vichy Laboratoires to find effective solutions that catered to his needs, making him a credible advocate for the scientifically backed effectiveness of the brand. Vitinha shared, “I am incredibly proud to join Vichy Laboratoires. As a professional footballer, performance and attention to detail are part of my daily life. Finding a solution that works under the pressures of my career was a turning point, and I am excited to collaborate with a brand that links science and performance.”

Enhancing Men's Self-Care

Jamel Boutiba, Global Brand President at Vichy Laboratoires, added, “Vitinha represents a generation focused on health, performance, and longevity. His immense talent and authenticity make him an ideal partner to highlight the importance of scalp, skin, and hair health.” With a rapidly growing fanbase of over 4.5 million, Vitinha not only attracts attention on the field but also helps Vichy reach a new demographic of male consumers eager for effective self-care solutions.

About Vichy Laboratoires

Vichy Laboratoires was established in 1931 by Dr. Haller in the thermal center of Vichy, France, pioneering dermocosmetics that bridge the gap between health and beauty. This foundational philosophy resonates throughout its motto, “Health is vital. Start with your skin.” Vichy develops solutions for skin, scalp, and hair based on the principles of integrative health, backed by advanced science, dermatological expertise, and clinical studies. Vichy aims to preserve and promote beauty capital at every life stage, continually recommended by dermatologists as the number one brand for anti-dandruff treatment globally. The future of the brand looks promising as it embarks on this journey with Vitinha, merging the worlds of sports and skin science for innovative skincare solutions.