#Japan #E-Commerce Growth #Shinjuku #LION HEART #これから

LION HEART: A Case Study in E-Commerce Triumph

For eight consecutive years, LION HEART, an innovative accessory brand, has seen its revenue from its own e-commerce platform grow. Thanks to expert support from これから, a consulting firm with impressive results in e-commerce assistance, LION HEART has achieved approximately eight times the sales it once had, reaching an impressive milestone in an increasingly competitive market.

Background: The Shift in Consumer Behavior

In recent years, there has been a notable shift in consumer behavior from a focus on material goods to experiences. This has led to a rise in the Direct-to-Consumer (D2C) model, highlighting the importance of forging strong relationships between brands and consumers. However, for traditional companies like LION HEART, which had relied heavily on wholesale and external marketplaces for many years, establishing and operating an independent e-commerce site posed significant challenges. These included a lack of skilled personnel with the necessary expertise and difficulties in drawing customers to the site.

The Challenges Faced by LION HEART

Before engaging with これから, LION HEART confronted several challenges with its own e-commerce site:

• - Heavy Dependency on External Marketplaces: A significant portion of their sales came from external platforms, which imposed fees and regulations, limiting their ability to engage customers freely.
• - Lack of Internal Expertise: Despite having team members dedicated to e-commerce, the absence of specialists hampered their capability to implement data-driven strategies effectively.
• - Resource Limitations Leading to Missed Opportunities: The firm struggled to maximize their advertising efforts due to insufficient resources, which prevented them from maintaining a detailed PDCA (Plan-Do-Check-Act) cycle necessary for growth.

Strategies Implemented for E-Commerce Improvement

To address these issues, これから established a holistic approach with e-commerce revenue set as the most critical KPI. The following strategies were undertaken:

1. Implementation of a Revenue-Focused PDCA Cycle: Unlike typical advertising agencies that focus on CPA metrics, これから prioritized increasing e-commerce revenue. Monthly meetings fostered open discussions about necessary actions, ensuring the accumulation of internal expertise.

2. Data-Driven Creative and Landing Page Enhancements: Through data analysis, the team identified customers' latent needs, such as the demand for metal allergy-friendly products. This insight informed improvements in both advertising creatives and landing pages, optimizing advertising efficiency and impact.

Results of the Initiatives

The effective execution of their PDCA cycle resulted in a consistent year-on-year growth of LION HEART's e-commerce site, never dropping below the previous year's figures. The company's culture of embracing challenges and これから's integral support played a pivotal role in their sustained success over the years.

Insights from LION HEART's E-Commerce Manager

According to 藤原, the manager of LION HEART's e-commerce division, "The proposals from これから consistently exceeded our expectations. Not only did they provide data-driven suggestions, but they also brought creative ideas that sparked interesting possibilities for us. This trust enabled us to quickly implement ideas and realize our growth over the eight years."

For more detailed strategies and outcomes, the full interview article is available for reading.

About これから

株式会社これから aims to elevate the entire e-commerce industry. They provide a one-stop solution for marketing support across a range of areas, including e-commerce site construction, consulting, advertising management, TikTok Shop support, and much more.

Company Overview

• - Company Name: 株式会社これから
• - Location: 〒160-0004東京都新宿区四谷三丁目5番地　文化エステート四谷ビル6階
• - Representative: 代表取締役今泉 雄介
• - Business Activities: E-commerce site creation, web advertising management, e-commerce consulting, TikTok Shop support, and programming education programs.
• - Website URL: https://corekara.co.jp/