#China #Hangzhou #Geely Auto #Coolray #Emgrand

Geely Auto Achieves Remarkable Sales Milestone in 2024

Geely Auto has reached an impressive milestone in 2024 by securing annual sales of 2.17 million units, marking a robust 32% increase from the previous year. This performance highlights Geely's strategic efforts, particularly in international markets where the company has experienced phenomenal growth. With more than 403,923 units exported, international sales alone increased by 53%, affirming Geely's aggressive expansion strategy and commitment to global markets.

Strategic Global Expansion

In its quest for global dominance, Geely Auto expanded its operations to over 80 countries and regions in 2024, entering more than 10 new markets. The company has successfully strengthened its presence in established arenas like the Middle East, Eastern Europe, and Latin America. These efforts were catalyzed by the launch of 16 new models across more than 40 regions, showcasing Geely's dedication to delivering high-value automobiles to a diverse clientele worldwide.

Geely's sales and service network has also seen a significant boost, reaching approximately 900 locations—an impressive 69% increase compared to the end of 2023. To further anchor its global strategy, Geely has built two new factories in Asia and Africa and established four subsidiaries in Indonesia, Australia, the Philippines, and Chile, tailored to enhance local market access. Additionally, a sophisticated global parts network has been set up to optimize supply chain efficiency with a central hub supported by five strategic overseas facilities.

Flagship Models Leading the Charge

The success of Geely's flagship models has greatly contributed to its growth. Notably, the Coolray crossover achieved a remarkable milestone, surpassing 1 million units sold and establishing itself in 51 countries. It has cemented a top three position among Chinese brands in six major markets. Furthermore, Geely's luxury Monjaro model saw a staggering 150% increase in exports, while the Emgrand remained a top contender, ranking among the top three A-sedans in nine key markets. Innovations like the Geely EX5 have also captured global attention, being showcased at international trade fairs including Automechanika Frankfurt and the Thailand Auto Expo.

Commitment to Consumer Experience and Sustainability

The year 2024 also marked a notable milestone for Geely, with its user base surpassing 16 million. The company remains steadfast in prioritizing product innovation and operational excellence, focusing on delivering customized solutions through its multi-energy strategy encompassing internal combustion engines, hybrids, electric, and methanol vehicles.

Geely Auto's commitment to social responsibility is prominently showcased through various initiatives across the globe. From charitable programs in Europe and welfare projects in Latin America to vehicle recycling efforts in Africa, Geely has aimed to make a constructive impact worldwide.

Looking ahead, Geely Auto has set an ambitious target for 2025, aiming to achieve global sales of 2.71 million units. The company is preparing to enhance its operating systems, product strategies, and customer service channels to meet the increasing demand effectively. Through these strategic initiatives, Geely Auto is well on its way to solidifying its footprint in the automotive industry and elevating its status as a key player on the global stage.

In conclusion, Geely Auto's impressive sales performance in 2024 and its extensive global expansion reflect the company's strategic vision and commitment to quality, innovation, and customer satisfaction. As it builds on this momentum, the future looks bright for Geely as it takes bold steps forward in its pursuit of becoming a leader in the international automotive market.