Sukiya Unveils New TV Commercial Featuring Satomi Ishihara and Napoli Beef Bowl

Sukiya's Newest Flavors with a Twist

Sukiya, a well-known gyudon chain in Japan, is once again raising the bar with their latest culinary offering: Napoli Beef Bowl, an unexpected combination of spaghetti napolitana and traditional gyudon. This innovative dish hit the menus on April 22, after Sukiya decided to merge two beloved dishes and create something entirely new.

In celebration of this launch, Sukiya has released a new TV commercial titled "Napobuu" featuring popular actress Satomi Ishihara. The commercial begins on a bright afternoon as Ishihara-san encounters a promotional poster of the Napoli Beef Bow at the restaurant’s entrance. With a captivating performance, she engages viewers, inviting them to experience the flavor sensations that can be achieved when two seemingly distinct dishes come together.

A Culinary Adventure

In the commercial, Ishihara-san grabs her Napoli Beef Bowl and heads to a scenic park, overlooking the charming Yokohama skyline. With a smile, she dips her spoon into the colorful napolitana spaghetti, savoring the moment before taking her first bite. Her expressions, full of happiness and surprise, perfectly capture the essence of discovering the delightful fusion of Italian and Japanese cuisine. "That's Napobu!" she exclaims, followed quickly by a spoonful of gyudon. The joy of experiencing the combination is evident as she enthusiastically declares, "Napobuu! Mmm!" At the end of the ad, her delighted expression underscores a sense of happiness that comes from enjoying something so uniquely satisfying.

Furthermore, to spread the joy of this new flavor, Sukiya is running a promotional campaign on their official X (formerly Twitter) account. Customers can participate for a chance to win vouchers—which include a 1,000 yen gift card—by simply following Sukiya's official X account and reposting their promotional post. This campaign runs from April 25 through April 29, providing fans with a chance to experience the Napoli Beef Bowl for free.

More About the Commercial

The commercial titled "Napobuu" is set to air across Japan starting on April 25, 2025, showcasing the delightful interactions and captivating visuals that glorify the Napoli Beef Bowl. The brief yet engaging storyboard reveals a fun and light-hearted take on how new and exciting flavor profiles can be experienced in a familiar context.

Check out the commercial for yourself through the following links:

Discover the magical blending of flavors by visiting the special campaign page to learn more about this exciting collaboration between Sukiya and Satomi Ishihara.

In conclusion, Sukiya's Napoli Beef Bowl is not just a meal but a testament to innovation and creativity. Combining two culinary worlds, shoppers and food lovers alike can enjoy a unique taste experience that is truly memorable. Don't miss your chance to grab some of this delicious fusion dish and participate in the exciting campaign!