#Japan #Kamata #Brand Bank Company #Sumibiyaki Himonoya

Reviving Tradition in Kamata

On September 11, 2025, sushi lovers can rejoice as "Sumibiyaki Himonoya" reopens in the bustling area of Kamata, marking its return after two decades. Originally established on April 7, 2003, within the Kamata Station building, this beloved eatery quickly gained a loyal following thanks to its delicious, charcoal-grilled dried fish dishes and lively atmosphere reminiscent of traditional izakayas. Despite the emotional farewell when the original Kamata location closed, the spirit of Himonoya is back, bringing a taste of nostalgia with modern flair.

Himonoya specializes in the art of charcoal grilling, a technique that enhances the flavors of various ingredients. At the new Kamata location, patrons can expect expertly grilled "himono" (dried fish) crafted with finesse. The talented chefs carefully select the finest seasonal ingredients, including the succulent "Daisen Chicken," seasonal vegetables, and fresh seafood, ensuring a delightful dining experience alongside an extensive selection of sake and shochu that perfectly complement the meals.

Signature Dishes

The menu boasts two standout items:
1. Himonoya Aji no Hiraki (Dried Horse Mackerel) - ¥1,100 (tax included)
Selected from the freshest horse mackerel, this dish features a unique preparation method that intensifies its flavor, offering a burst of umami with each bite.
2. Himonoya Tori no Ichiya Boshi (One-night Dried Chicken) - ¥1,045 (tax included)
This chicken dish is marinated in a secret seasoning and then dried overnight, allowing all its natural juices to be captured. Grilled to perfection over charcoal, it gains a crispy exterior while remaining juicy on the inside.

In addition, diners can explore an extensive menu comprising various ingredients sourced from across Japan, all prepared with the famous charcoal grilling technique.

Celebration Event

To mark the grand opening, Sumibiyaki Himonoya will host several exciting promotions:

• - For three days only, from September 11 to September 13, guests will receive one complimentary piece of dried fish per group! The selection will vary daily, including options like horse mackerel, mackerel, and more.
• - Additionally, every guest visiting from September 11 to September 30 will receive a ¥500 voucher usable for dining during their next visit.

Note: The voucher is valid for use from September 14 through the end of October, applicable for every ¥3,000 spent. It should be noted that the voucher is not valid during lunch hours and cannot be exchanged for cash or used for change.

About Himonoya

At Himonoya, the commitment to charcoal grilling shines through as the chefs leverage infrared heat to draw out the rich flavors of each ingredient. By cooking food slowly to perfection, they ensure that the outside is crisp while the inside remains juicy and tender. Each dish is handcrafted with precision, reflecting the dedication to quality that has become synonymous with the Himonoya name.

Sourcing premium dried fish from trusted vendors and featuring rare finds like the high-quality “Bansuke” brand, Himonoya promises an unforgettable culinary experience filled with rare delicacies and seasonal specialties. Their offerings include the famed Daisen Chicken, known for its rich flavor, alongside a variety of seasonal vegetables and seafood.

Pairing exquisite dishes with a range of delectable drinks, Himonoya invites guests to indulge in the unique flavors that can only be achieved through charcoal grilling. A dining experience reveling in tradition awaits!

For directions, the new "Sumibiyaki Himonoya Kamata" is conveniently located within a three-minute walk from Keikyu Kamata Station, situated on the first to third floors of a bustling commercial area. The restaurant features seating for up to 80 guests and will operate daily without scheduled closures, ensuring that everyone can savor the delights of Himonoya.

Company Overview

"Brand Bank Company," the parent organization, represents a commitment to providing delightful dining experiences under the leadership of CEO Toshikazu Nemoto. They aim to deliver joy through delicious offerings at their eateries. Himonoya is one of many establishments under this umbrella, which prioritizes quality, originality, and exceptional service across the dining landscape.

With their vision encapsulating the idea of "creating the future through food," GYRO Holdings and its subsidiaries, including Brand Bank Company, continue to elevate the dining experience across multiple outlets in Japan.

To find out more, check the official website at Brand Bank Company or visit Himonoya's webpage for more details on menu offerings and upcoming events.