#Japan #Tokyo #Mickey Mouse #Minnie Mouse #b.box

Exciting New Designs for Baby Development

Australian baby and kids brand, b.box, managed by Weskii Inc. in Tokyo, has announced the launch of their highly anticipated Step Up Mug Pack featuring new designs inspired by beloved Disney characters Mickey Mouse and Minnie Mouse. These fresh additions, designed in calming hues, will be available for pre-sale at all Toys R Us and Babies R Us stores, as well as online from November 14, with general availability starting December 9.

The Mickey Soft and Minnie Soft designs incorporate popular muted tones, which have been trending recently. Following the successful launch of a similar design for their Sippy Cup, the excitement has carried over into this new Mug Pack offering.

What is the Step Up Mug Pack?

The Step Up Mug Pack is a versatile training set that grows with your baby, offering four interchangeable drinking options. It serves as an essential toolkit for transitioning from breastfeeding, to straw drinking, and eventually to drinking from a cup, fostering your baby’s milestones naturally. It aims to celebrate each step of your child’s growth journey.

Key Features

The Mickey Soft and Minnie Soft versions of the Mug Pack boast a four-step design that fully supports your baby’s developmental stages:

• - Teat (from 3 months)
• - Spout (from 4 months)
• - Sippy Straw (from 6 months)
• - Training Cup (from 12 months)

Simply switch out the drinking mouthpiece to match your infant’s age and abilities, seamlessly assisting your little one through each step. The included Sippy Cup has attained global recognition for its exceptional functionality, making the Step Up Mug Pack a must-have for parents navigating the transition from bottle to cup.

Delightful Designs

Both designs—the “Mickey Soft” in soft beige and “Minnie Soft” in tranquil pink—feature gentle tones that blend effortlessly with any home decor, making them not only practical but also a delightful gifting option.

Product Specifications

• - Product Name: Disney Step Up Mug Pack
• - Colors Available: Mickey Soft / Minnie Soft
• - Release Date: Pre-sale starts on November 14, general sales begin on December 9.
• - Price: Each pack is priced at 5,170 JPY (including tax).
• - Target Age: Suitable from 3 months onwards.
• - Capacity: 240ml.
• - Materials: BPA-free, phthalate-free, and PVC-free materials including polypropylene, silicone, and more.
• - Heat Resistance: Up to 120℃ (Not suitable for microwave use).
• - Dishwasher Safe.

Why Choose the Step Up Mug Pack?

This innovative set includes everything your baby needs for smooth drinking transitions. The Teat, designed for easy migration from bottle feeding to weaning, along with the soft silicone spout for gentle gum care, supports the baby's oral development. The award-winning Sippy Straw features a weighted design ensuring no spills while drinking. Lastly, the training cup helps your little one master cup drinking through its unique windowed lid.

About b.box

Founded in 2007 in Australia, b.box has achieved remarkable success with over 2,000 retail partners in its home country. Their innovative designs focus on encouraging independence in children while alleviating parenting stresses through thoughtful functionality. b.box has evolved into a globally recognized brand, loved in more than 45 countries, expanding its offerings to cater to both children and adults.

For more information, visit the official b.box website or their Instagram page.

Stay tuned for this exciting new launch and equip your little ones for their adventures ahead with the all-new Mickey and Minnie Step Up Mug Pack at Toys R Us!