Galapagos Introduces Google Spreadsheet Integration in AIR Connect for Enhanced Ad Data Analysis

Galapagos Brings New Functionality to AIR Connect

Galapagos, a pioneering technology firm, has recently announced a significant update to its web advertising data utilization tool, AIR Connect. This version now includes a feature that allows seamless integration with Google Spreadsheet, enhancing the way advertising data is collected and analyzed.

The Challenge of Data Integration in Web Advertising

In any marketing campaign, analyzing advertising performance is essential for making informed decisions. AIR Connect has been delivering on this front, providing a means of connecting advertising data with Google Analytics 4 (GA4) to offer multifaceted performance analyses. However, this integration previously required direct links to ad accounts, making it cumbersome in scenarios where agencies manage the ad operations.

For companies operating through advertising agencies, extracting the necessary data for performance measurement could often become challenging, leading to difficulties in effective decision-making.

Advancing with Google Spreadsheet Integration

The new Google Spreadsheet integration feature in AIR Connect addresses these issues. Without needing to directly link ad accounts, users can now import advertising delivery data and thumbnail images of banner ads directly into Google Spreadsheet. This integration streamlines the data collection process, allowing all users to view a comprehensive report that includes performance metrics such as click-through rates and conversion statistics.

Moreover, for those who want to automate this process, Galapagos also provides Google Apps Script that can automatically extract data from ad accounts from Google, Meta, and Yahoo! into their spreadsheets.

Enhanced Value from the New Functionality

This innovative feature offers numerous advantages:

- Reduced Manual Efforts: By minimizing manual checks and streamlining data verification procedures, the integration significantly cuts down on the time and effort required for data analysis, thereby enhancing the overall accuracy.
- Consistency in Reporting: Even if linking to ad accounts is not feasible, users can create reports that visually display creative content alongside performance data, equipping marketers with thorough insights without dependency on a specific data integration method.

These capabilities ensure that regardless of how data is linked, users always have access to user-friendly, visually intuitive reports.

Overview of AIR Connect

AIR Connect is designed to enhance the precision of the PDCA (Plan-Do-Check-Act) cycles in web advertising management. It integrates advertising delivery data with incoming data from GA4 and CRM systems, allowing for comprehensive visualization and management of advertising performance and outcomes. Notably, it includes features that enable cross-media campaign performance management, behavioral analysis of customers, and a focus on high-return advertisements, all tailored to foster a conducive environment for marketers.

About Galapagos, Inc.

Established in March 2009, Galapagos, Inc. is a forward-thinking technology company aimed at revolutionizing digital product creation. With its mission to enhance human capabilities through processes and technology, the firm focuses on offering services in advertising creative improvement through its product, AIR Design, as well as smartphone app development.