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Haut.AI and Neutrogena® Launch Enhanced Skin360® Experience for Personalized Skincare

Haut.AI has officially partnered with Neutrogena® to bring a cutting-edge update to its iconic Skin360™ experience. This collaboration has resulted in a supercharged platform powered by advanced AI technology, designed to provide hyper-personalized skincare recommendations tailored to individual needs.

The New Era of Skincare Analysis

The revamped Skin360™ service utilizes real-time insights garnered from facial scanning technology, user surveys, and proprietary algorithms. This innovative approach enables users to receive accurate product suggestions that cater to their specific skincare issues instantly. Kate Meltzer, Head of Strategic Innovation Platforms at Kenvue, highlighted the scientific accuracies and user data-driven insights as fundamental components of this refresh.

Key Enhancements

A significant upgrade in the analysis engine enhances algorithmic precision, allowing for a more comprehensive evaluation of individual skin concerns. Users can now receive product recommendations not only for the selected issues but also for a broader range of skin concerns. This expanded diagnostic capability enhances the overall user experience, and the results page has been completely redesigned to offer a more intuitive interface.

Key ingredients tailored to the user’s specific needs are now prominently displayed, alongside meaningful score presentations and a highlighted “must-have” product that addresses the most pressing skin concern. The improved user interface also allows individuals to engage with the app in a more streamlined manner.

Unique Features of the Skin360™ Refresh

The Skin360™ experience begins with Haut.AI’s LIQA™ (Live Image Quality Assurance) system. This system guides users to take high-quality selfies that are well-lit and correctly framed, fundamental for precise skin analysis. Users can now complete the analysis with just one selfie, either live or uploaded, significantly reducing previous barriers to entry.

Once the selfie is taken, the AI evaluates eight critical skin indicators, including hydration, smoothness, even skin tone, radiance, firmness, dark spots, wrinkles, and clarity. This generates an Overall Skin360™ Score ranging from 1 to 10. Combining these results with user responses delivers personalized product recommendations, curating a complete morning and evening skincare routine featuring Neutrogena®'s latest offerings.

A Deeper Look at the Partnership

The Neutrogena Skin360® refresh represents a blend of scientific rigor and technological innovation. It showcases Haut.AI’s commitment to developing smart, user-friendly beauty solutions that facilitate a more profound understanding of customer needs while offering relevant recommendations across touchpoints.

Anastasia Georgievskaya, CEO and Co-founder of Haut.AI, expressed the vision behind the collaboration, emphasizing the potential of merging scientific accuracy with technological efficiency. The aim is to create adaptable and impactful consumer solutions that promote personalized skincare experiences.

Availability and Future Developments

The upgraded Neutrogena Skin360® is now available across the U.S. and Canada through Neutrogena's official websites and selected retail outlets. Users are encouraged to try the newly enhanced experience by visiting Skin360.

Haut.AI continues to push boundaries by applying generative AI, explainable machine learning, and multi-modal analysis to create intelligent beauty experiences. Their commitment to innovation resonates throughout the entire skincare product lifecycle, from R&D to engagement and discovery.

As the beauty tech landscape evolves, collaborations like that of Haut.AI and Neutrogena are setting new standards for user engagement and personalized skincare. This partnership underscores the shift towards technology-driven beauty solutions that prioritize user experience and scientific accuracy.