BNN WORKS Launches VTee: A New Era in Cultural Fashion Collaboration

VTee: Where Culture Meets Fashion

The modern cultural landscape is undergoing a transformation, evolving from something we merely observe into a form we wear. BNN WORKS has stepped into this space by launching its new cultural brand, VTee, set to debut on July 29, 2026. With the introduction of the first collection, titled "LEAN INTO THE REAL", VTee aims to encapsulate the essence of contemporary media culture into wearable fashion.

The Birth of VTee

BNN WORKS is not just about creating clothes; it’s about preserving and evolving the culture derived from modern media. VTee is designed to help individuals express their perspectives and feelings in a tangible way. Once defined by limited media and a select group of creators, culture now allows everyone to share, create, and generate new values. From gaming to streaming, music to animation, these cultural phenomena have transcended the digital world and found their place in our social fabric. Yet, opportunities to naturally express this pulsating cultural energy in our everyday lives have remained limited, until now.

VTee seeks to change that by making this vibrant culture accessible and wearable. Clothing becomes a medium through which personal taste and preferences are visually communicated. VTee’s mission is to craft not just a single piece of clothing, but to create a full experience infused with culture. This includes every element of design—materials, processing techniques, colors, silhouettes, styles, and more—crafted as a cohesive creative output.

The Philosophy Behind the Collection

The debut collection, "LEAN INTO THE REAL", encourages wearers to step out of their digital worlds and embrace their authentic selves. This isn’t just a call to change; it's a reminder to bring your passions into the physical world. The intended audience for this collection includes producers, directors, creators, engineers, and designers—those who deal with creation regularly but might hesitate to showcase their unique aesthetics in their attire. VTee offers clothing that feels natural and easy to wear, allowing for personal expression without the pressure of over-exaggeration.

Many pieces feature damage or wash effects, creating a sense of familiarity and comfort right from the first wear. The aim is for each garment to seamlessly fit into the wearer’s wardrobe so they’ll naturally feel compelled to step outside and potentially connect with others through their style. Our brand's overarching goal is not merely to sell clothing but to foster conversations among people about their style choices, cultivating connections and shared experiences.

The Collection Details

The LEAN INTO THE REAL collection features a diverse lineup, each embodying the spirit of the brand:

- VTee Varsity Jacket: ¥110,000
- "LEAN INTO THE REAL" Tee: ¥9,900
- "Burn through savings" Tee: ¥9,900
- DIVINE NEGOTIATION Tee: ¥12,100
- DAMAGE THERMAL LONG Tee: ¥12,100
- "LEAN INTO THE REAL" Pullover Hoodie: ¥26,400
- Zip-Up Hoodie: ¥30,800
- Corduroy Five Pocket Pants: ¥27,500
- 2-Way Cargo Pants: ¥28,600

All prices are inclusive of tax.

This collection will be available for purchase starting July 31, 2026, through the VTee Media Store.

Collaboration with Hololive

In an exciting twist, VTee also announces its first collaboration project with the popular VTuber group, Hololive. This collaboration will reinterpret the world of Hololive talents through the unique lens of VTee, merging material quality, design, and visual aesthetics into a new creative expression. More details regarding this collaboration will be revealed on July 31, 2026. Plans for future collaborations with various brands, artworks, creators, and artists are also in the pipeline.

Follow VTee on Social Media

- Official X Account: VTee
- Official Instagram: VTee.incloset
- Official YouTube Channel: VTee
- VTee Media Store: VTee Store

About Hololive

Hololive is a VTuber group under Hololive Production, covering a range of activities that highlight the unique qualities of its talents, transcending the virtual realm into reality.

In summary, VTee introduces a fresh perspective on cultural expression through fashion. By blending heritage and innovation, BNN WORKS is poised to establish new connections among creators and audiences alike, turning cultural observations into everyday wear.