#USA #New York #Lando Norris #Tumi #Nelly Korda

TUMI’s Bold New Campaign: Icons Tested

TUMI, the renowned travel and accessories brand, recently launched its exciting new campaign titled 'Icons Tested', featuring global brand ambassadors Lando Norris, a McLaren Formula 1 driver, and Nelly Korda, a professional golfer. This campaign dives deep into what it truly means to be iconic in elite sports and everyday life, celebrating excellence, discipline, and the importance of rigorous testing in product design.

TUMI's campaign comes on the heels of the company's 50th anniversary, aiming to highlight its most illustrious product families—the Alpha Bravo Navigation Backpack and the Voyageur Celina Backpack. Each of these designs, while sleek and sophisticated, is cultivated from a foundation of robust performance tailored to the exceptionally dynamic lifestyles of individuals on the go.

In the striking visuals crafted by renowned photographer Simon Lipman and under the direction of Kiku Ohe, the two athletes narrate their personal journeys of discipline and preparation. Their experiences echo the meticulous process behind TUMI’s creations—where every product undergoes intense scrutiny to meet high standards of performance.

Victor Sanz, TUMI's Global Creative Director, metaphorically described the essence of being iconic as a continual evolution rather than a single moment of achievement. He emphasized that TUMI products are not just aesthetically pleasing; they are built to be tested and trusted, evolving alongside their users in the pursuit of excellence.

Lando Norris shared his perspective on the importance of consistency within performance, noting that just as he must maintain high standards on the track, TUMI essentials are equally adept at keeping pace with him as he travels. Nelly Korda added to this sentiment, discussing how iconic status is not about perfection, but rather the commitment to finding significance in every moment throughout one's journey.

Product Highlights

The Celina Backpack (Voyageur) is lauded for its lightweight, water-resistant design, allowing for effortless transitions from everyday routines to expansive travels, with a retail price ranging from $350 to $595. Meanwhile, the Navigation Backpack (Alpha Bravo) has been reimagined, showcasing a durable Navy Coated Canvas that heightens its utility, retailing between $550 and $750.

Additional Featured Icons:

• - The TUMI | McLaren capsule in Super Grey, inspired by McLaren's Supernova Silver.
• - The 19 Degree Lite, TUMI’s lightest hardside luggage to date.
• - The distinguished 19 Degree Aluminum collection.
• - The versatile Just In Case™ collection.

For those eager to delve into TUMI’s innovation, each collection is available for exploration at TUMI.com and in TUMI stores globally. Social media continues the conversation, with exclusive behind-the-scenes content shared on their platforms, inviting fans to join in the celebration of a legacy where design meets performance in a truly iconic manner.

TUMI embodies a philosophy where functionality meets elegance, having established itself as a leader in creating premium travel essentials since 1975. Not merely a brand, TUMI endeavors to become a lifelong partner to those who brave life’s adventures, crafting products intended to withstand the tests of time and experience. To discover more about TUMI or to keep abreast of their latest offerings, visit TUMI.com and stay connected through Instagram, TikTok, Facebook, and YouTube.

In conclusion, the 'Icons Tested' campaign isn't just a showcase of TUMI's latest products—it's a celebration of the journey towards excellence, the products crafted to endure, and the motivation to continually evolve for the better.