Geekplus and Soccer.com Revolutionize Retail Logistics for Club World Cup Success

Geekplus and Soccer.com's Winning Partnership for Club World Cup



As the 2025 FIFA Club World Cup captures the imagination of sports fans around the globe, a groundbreaking partnership between Geekplus, a leader in robotic warehouse automation, and Soccer.com, a premier destination for soccer gear in the U.S., has emerged to optimize logistics like never before. This collaboration aims to meet the soaring demand for jerseys and merchandise during the tournament, ensuring fans receive their favorite gear as quickly as possible.

Enhancing Operations with Robotics



At the heart of this partnership lies Geekplus's innovative PopPick system, deployed at Soccer.com's fulfillment center in the United States. This state-of-the-art robotic solution brings a transformative agility to the supply chain, allowing Soccer.com to process an impressive 70,000 units daily during peak periods—more than double the volume seen during off-peak times. This efficiency is complemented by an unprecedented picking accuracy of 99.9%, ensuring that orders are fulfilled flawlessly.

Brent Shotwell, Production Manager at Soccer.com, explains the urgency behind the technology: "When your team wins, you want their jersey now—not next week. Geekplus robotics help us deliver that excitement faster, while keeping our operations scalable for the next big tournament."

Meeting Demand with Precision



The logistics revolution at Soccer.com shines through in the numbers. In 2025 alone, they processed a staggering 4.3 million units with Geekplus's assistance, with 90% of U.S. orders shipped the same day, including during busy peak times. This level of service is setting a new standard for retail logistics, reflecting how smart automation can harmonize with the passion of sports fandom.

As fans flood in to support their teams during the Club World Cup, Geekplus is proud to play an integral role in ensuring fast deliveries. “This project exemplifies how smart robotics are transforming U.S. retail logistics,” says Lit Fung, Head of International Business and Managing Director Americas at Geekplus. “With the Club World Cup in full swing, we’re showcasing how automation meets passion—powering the supply chain behind the sports we love.”

Transforming Warehouse Operations



The PopPick system has radically changed the way orders are processed at Soccer.com. Previously, workers manually transported items using push carts, walking aisles to pick individual items. Now, robots bring the shelves directly to the employees, streamlining the process for collecting multi-item orders like jerseys, jackets, cleats, and more into single shipments.

In 2024, this highly efficient system enabled the warehouse to both store and retrieve 4 million units of various apparel, catering to the growing needs of soccer enthusiasts across North America.

Future Preparedness for the 2026 FIFA World Cup



Looking ahead, the upcoming 2026 FIFA World Cup, which will feature the U.S., Mexico, and Canada as host countries, is anticipated to bring an exponential increase in demand. Soccer.com is preparing for this surge confidently, owing to the advanced automation capabilities provided by Geekplus. Shotwell comments, "With the U.S., Mexico, and Canada qualifying as hosts, we expect demand to increase tenfold. Thanks to Geekplus automation, we're confident in our ability to scale and deliver official match gear faster than ever."

Conclusion



As the Club World Cup unfolds, the partnership between Geekplus and Soccer.com exemplifies how technology and innovation can transform the retail logistics landscape in the sports industry. Fans can now enjoy their victories with their favorite team's gear arriving at their doorstep faster than ever. As robotics and automation continue to evolve, the possibilities within retail logistics are endless, paving the way for an even more exciting future ahead.

Topics Consumer Products & Retail)

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