Yamato Zaitaku Launches a Fun Ad Truck Campaign in Tokyo

Yamato Zaitaku Launches Exciting Ad Truck Campaign in Tokyo

Yamato Zaitaku Co., Ltd., a leader in asset value co-creation in the real estate and construction sectors, has officially launched its first ad truck in Tokyo as of December 1, 2025. As part of this initiative, the company is excited to announce its promotional campaign titled "It's Yamato, Not Daiwa!" aiming to engage the public and increase brand awareness through social media.

Campaign Overview

The main goal of the campaign is to encourage Tokyo residents to spot Yamato Zaitaku's distinctive ad truck and take photos for social media submissions. Participants can enter a draw to win exclusive merchandise, making it a fun and engaging experience. The company aims to reinforce its branding through a catchy phrase that plays on a common mispronunciation of its name, fostering both familiarity and discussion.

Campaign Timeline

The campaign will run from December 22, 2025, to January 31, 2026, providing plenty of time for people in the bustling city to engage with the brand while enjoying this unique opportunity.

How to Participate

There are two participation methods:
1. Method A: Participants can quote retweet Yamato Zaitaku's official post on X (formerly Twitter), using the comment "It's Yamato, Not Daiwa!".
2. Method B: Participants can take a photo of the ad truck, tag Yamato Zaitaku's account, and add any commentary they like. While it’s optional to use the campaign phrase in the post or hashtags, it’s encouraged to create a buzz on social media.

Additionally, there’s a chance to double participation odds. Submitting entries through both methods will increase the chance of winning.

Prizes

A total of five winners will receive a limited-edition Yamato Zaitaku tumbler through a lottery draw. Selected winners will be contacted via direct message on their social media accounts.

The Meaning Behind "It's Yamato, Not Daiwa!"

Yamato Zaitaku's name is often misread as "Daiwa Zaitaku." This playful campaign title is designed to turn this confusion into a memorable tagline that enhances brand identity. By utilizing social media, the company hopes to spread the correct pronunciation of its name in an entertaining way, leading to greater brand recognition and engagement.

Ad Truck Design

The ad truck decoratively showcases a large Yamato Zaitaku logo and name, ensuring visibility from a distance with its impactful design based on the brand's color scheme. The visual representation embodies the company's philosophy of "asset value co-creation," making it easily identifiable throughout the city. Additionally, the design features the alphabetic transcription "YAMATO ZAITAKU" to ensure clarity on pronunciation.

Attesting to their commitment to quality and innovation, the ad truck is designed to reflect the company’s image of reliability and modernity.

Commitment to Growth and Community

Yamato Zaitaku is determined to enhance the quality of life for customers, partners, and employees through their business, contributing positively to both Japan and the world. The company is committed to continuous improvement and engagement with the community, ensuring a lasting positive impact.