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Savory Delights Await at Kitasenju Marui

From December 3 to December 9, Kitasenju Marui will host a special event called "Tohoku, Ii Ichi" which highlights the exquisite sweets of the Tohoku region in Japan. Located in the spacious Calendarium 3 on the second floor, this pop-up market is a collaboration with the Sendai City Industrial Promotion Organization. It aims to bring the best of Tohoku's culinary charm to metropolitan Tokyo.

What is "Tohoku, Ii Ichi"?

"Tohoku, Ii Ichi" translates to an "excellent market of Tohoku" and showcases a variety of outstanding local products. This market is inspired by the traditional goods and crafts exhibition called "Ii Ichi"—a heartfelt initiative where local vendors get to interact directly with consumers. The event is crafted to allow attendees to taste, touch, and engage with the products, thus deepening their understanding and appreciation of Tohoku's finest goods.

By featuring a selection of popular sweets, Kitasenju Marui invites customers from the region to experience the unique delights of Tohoku, enriching their culinary journey.

Featured Brands

Pâtisserie Le de Chèvre (Iwate Prefecture)

In the easternmost city of Honshu, Miyako, Pâtisserie Le de Chèvre crafts delightful confections using fresh goat milk sourced from their own farm, Shiawase Farm. With an emphasis on the distinct flavor profile of goat milk, the bakery offers an array of delicious cakes, puddings, and cookies that captivate customers not just locally, but from all over Tohoku. Their character, Yvonne the Goat, is incredibly popular, and they also offer various merchandise, including tableware and apparel featuring her likeness.

HAKKA (Miyagi Prefecture)

Making its mark in Sendai, HAKKA operates the region's first unmanned store, the "Sumapura Store." At the "Tohoku, Ii Ichi" event, this brand will feature a curated selection of delectable and cute Tohoku products. Attendees will have the chance to obtain trending and exclusive items that are only available at this special showcase, with the Zunda Butter—a unique take on traditional Zunda, a sweet edamame paste—being a particular highlight.

Urushiyama Fruit Farm (Yamagata Prefecture)

Specializing in over 30 varieties of grapes from small Delaware to premium-sized grapes, Urushiyama Fruit Farm uses Yamagata's finest fruits and vegetables to create artisanal processed products. Visitors to the event can look forward to a variety of offerings, including dried fruits, gelato, butter sandwiches, bagels, juices, and wines. Notably, the butter sandwich featuring raspberry will be available in a limited quantity for those craving something sweet and special. Additionally, the farm will present some combo deals and wine tastings for a comprehensive experience.

Event Details

• - Date: December 3 (Wed) – December 9 (Tue)
• - Time: 10:00 AM – 8:00 PM (until 6:30 PM on the last day)
• - Location: Kitasenju Marui, 2F Calendarium 3

Note: Event hours may vary due to unforeseen circumstances. Entry delays to shops may occur during busy times. Event details are subject to change without notice.

Don't Miss Out!

Join us for this unique opportunity to explore and savor the rich tastes of Tohoku sweets! Prepare for a delightful experience that promises unforgettable flavors and local charm. For more information and updates, visit the Kitasenju Marui website!

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