FWRD Expands Its Global Luxury Fashion Presence with Rosie Huntington-Whiteley as Fashion Director

FWRD Expands Its Global Luxury Fashion Presence



FWRD, a leading player in the global luxury fashion scene and part of REVOLVE Group, Inc. (NYSE: RVLV), is on an impressive trajectory of growth and influence within the industry. The brand has successfully carved out a significant market share while asserting its leadership position in the premium segment of fashion. A major driving force behind this expansion is the recent appointment of Rosie Huntington-Whiteley as Fashion Director. Her role is to elevate FWRD's fashion curation and strategy, further establishing the brand as a modern luxury destination.

As FWRD continues to push boundaries, it is worth noting the remarkable performance metrics from Q3 2025, showcasing stellar growth opportunities. The company recorded a striking 37% year-over-year increase in gross profit dollars compared to the same quarter last year, underscoring the effectiveness of its strategic investments aimed at enhancing customer experiences. One standout initiative has been FWRD's personal shopping program, which has seen a phenomenal growth rate of over 100% year-over-year sales for the first nine months of 2025. This growth indicates a strong demand among customers and a deeper connection with FWRD's most valuable clientele.

FWRD's reputation as a sought-after partner for luxury brands continues to grow, with notable collaborations that include emerging names and established fashion icons such as Phoebe Philo, Dries Van Noten, and SKIMS x Roberto Cavalli. The brand has adeptly utilized its resources to deepen consumer engagement through investments in owned labels, physical retail spaces, and comprehensive merchandising strategies.

Guided by Huntington-Whiteley's creative vision, FWRD aims to offer an elevated shopping experience that seamlessly integrates style with curated content and commerce. In her own words, Rosie states, "As Fashion Director at FWRD, my role is about defining the brand's fashion point of view through a modern, timeless, and refined lens. I believe in the power of storytelling through clothing, building a wardrobe that balances sophistication and ease that truly resonates with the FWRD customer's lifestyle."

The luxury market is complex and continually evolving, with opportunities arising for brands like FWRD to assert their influence. Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, commented on FWRD’s dynamic performance, saying, "FWRD's strong performance in today's evolving luxury market underscores the significant opportunity ahead as we continue to scale." He expressed confidence in their strategic path, stating, "With visionary creative leadership guiding the brand forward, we continue to elevate FWRD's global presence and strengthen its position in the luxury space."

The omnichannel approach adopted by FWRD empowers the brand to blend the tactile experience of physical boutiques with online convenience, ensuring a distinctive shopping experience that resonates with modern consumers. FWRD brings together an extensive range of iconic designers and up-and-coming talents, presenting their collections in stunning editorial visuals that reflect the brand's commitment to quality and style.

With Rosie Huntington-Whiteley at the helm of fashion direction, FWRD appears poised for even greater achievements, riding on the waves of strategic investment and a commitment to customer engagement. Worldly recognized for its style, curation, and sophisticated branding, FWRD is not just a retailer but a lifestyle destination that redefines luxury fashion. For additional insights into FWRD and its offerings, visit www.fwrd.com.

About Rosie Huntington-Whiteley


Rosie Huntington-Whiteley is not only an acclaimed model but also a successful entrepreneur and influencer. With extensive experience spanning over two decades, she has made her mark in various sectors, collaborating with prestigious brands and retail giants alike. Rosie stands as a prominent figure in the fashion industry, well-respected for her keen aesthetic and business acumen.

About REVOLVE Group, Inc.


Revolve Group, Inc. positions itself as a forward-thinking fashion retailer targeting Millennial and Gen Z audiences. Known for their premium lifestyle offerings, REVOLVE is a trusted source for fashion inspiration and connects a vibrant community of consumers, influencers, and fashion brands alike, facilitating a collaborative and engaging retail experience.

Topics Consumer Products & Retail)

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