#USA #New York #Fashion #Ilana Kugel #Grey/Ven

Grey/Ven Appoints Ilana Kugel as Creative Director for Women's Fashion

Grey/Ven, a renowned name in the discreet luxury market, has officially announced the appointment of the acclaimed designer Ilana Kugel as the Creative Director for its women's collection. This exciting news comes just as the brand prepares for its runway show during New York Fashion Week (NYFW) in February and the release of its inaugural luxury handbag line.

## A New Chapter Begins
Ilana Kugel is not just an ordinary designer; she is recognized by the Council of Fashion Designers of America (CFDA) for her innovative approach to contemporary fashion. Known for her previous work with Koral and as the first sportswear designer appointed to the CFDA, Kugel brings a wealth of experience to her new role at Grey/Ven. Previously, she contributed to the brand's resort collection, which debuted at NYFW, and a pre-fall collection, indicating a solid foundation for her leadership.

"Ilana Kugel’s appointment is a significant milestone for Grey/Ven," said Scott Weissman, the CEO. He emphasized that her contemporary fashion expertise is expected to bring a fresh perspective to the brand’s designs. Additionally, Kugel will oversee the creative direction for Grey/Ven's expanding range of luxury bags and accessories, further shaping the future of the label.

An Ethereal Collection: 'The Journey'

Kugel's first major collection for Grey/Ven, titled 'The Journey', promises a deep exploration of original style, inspired by the serene beauty found in desert sunsets. The lineup features an array of sweaters, dresses, and lightweight layering pieces that embody an effortlessly sophisticated feeling. Each item showcases a harmonious blend of textures and colors, including softly layered monochromatic pieces made from pure merino wool and luxurious sheer silk details.

The collection reflects earthy tones and a luxurious suede-like finish, capturing the mystical charm of a traveler's spirit. "I am thrilled to present 'The Journey' with Grey/Ven," Kugel expressed, highlighting that this minimalistic aesthetic is designed to endure and resonate for years to come.

Unveiling at NYFW

To showcase the Autumn/Winter 2025 line, Grey/Ven will host a runway show on February 7, 2025, at Casa Cipriani, as announced in the CFDA Fashion Calendar. This event not only serves as a platform for 'The Journey', but also marks an exciting expansion for Grey/Ven, introducing its first collection of luxury leather goods, specifically designed to complement the ready-to-wear collection while highlighting the brand's commitment to exceptional craftsmanship and timeless design.

The Resort collection will soon be available for purchase online and in stores, while the 'The Journey' Autumn/Winter 2025 collection and luxury leather items are set for release in Fall 2025. For the latest updates, insights, and collection details, customers can visit greyven.com and follow @greyven.ltd on Instagram.

About Ilana Kugel

Originally from Rio de Janeiro, Ilana Kugel’s designs are deeply rooted in her Brazilian heritage and a lifestyle that emphasizes happiness, health, and wellbeing. As a trailblazing designer, her inclusion in the CFDA has been pivotal for the evolution of modern aesthetics, design, and fabric technology.

About Grey/Ven

Grey/Ven embodies a distinct vision of discreet luxury, aiming to create a monochromatic and tonal wardrobe that caters to both women and men. Their timeless and sophisticated essentials are designed to enhance confidence with a focus on elegance, comfort, and modernity. Grey/Ven crafts designs that seamlessly transition from day to night, work to leisure, and weekday to weekend. The brand’s palettes incorporate sumptuous neutral tones and impactful seasonal colors, treated as capsule collections to provide complete outfits for an effortless style. With a strong dedication to sustainability and ethical production, Grey/Ven invites consumers to experience everyday luxury through their thoughtfully designed garments made from natural fabrics. This summer, they will unveil a new showroom in New York alongside their first physical flagship store in East Hampton.