#Japan #Sustainable Fashion #Cannes #Musubu STUDIO #Japanese crafts

Musubu STUDIO's Global Launch in Cannes

In May 2025, Musubu STUDIO, a new luxury brand merging traditional Japanese crafts with contemporary fashion, made an unforgettable global debut in the stunning surroundings of Cannes, France. This innovative brand, founded by Yuka Kawano under the company BranPeak, aims to breathe new life into vintage Japanese textiles and promote Japan's exquisite craftsmanship worldwide.

A Sustainable Luxury Concept

Musubu STUDIO specializes in reimagining vintage obi, the traditional Japanese sashes, transforming them into unique handbags and accessories. Each item embodies the concept of 'wearable art,’ allowing fashion enthusiasts and art lovers alike to appreciate timeless elegance through contemporary designs.

The Inspiration Behind Musubu STUDIO

Yuka Kawano’s journey towards establishing Musubu STUDIO stems from a deeply personal experience. Gifted a kimono and obi by her parents during a significant rite of passage, she was captivated by their intricate beauty and craftsmanship. In stark contrast, she is heartbroken to see these traditional pieces neglected at flea markets today, reflecting a concerning trend where Japan's rich cultural heritage goes unappreciated.

Driven by a passion to preserve and promote Japan's artistic legacy, Yuka founded Musubu STUDIO with a clear mission: to connect the beauty of tradition with the future of fashion.

The Artistic Process

Every piece created by Musubu STUDIO is one-of-a-kind, crafted with care. The brand meticulously unravels the vintage obi, allowing for a careful reconstruction that aligns with modern aesthetics while preserving the stories woven into each fabric. Every creation flaunts 100% silk, all sourced from Japan, ensuring not only quality but also an authentic connection to the nation’s textile heritage.

To further accentuate their commitment to craftsmanship, the brand integrates traditional kumihimo braiding techniques into the design of every handle and strap, marrying age-old skills with contemporary styles.

Cannes Collection 2025: A Dazzling Premiere

To celebrate its launch, Musubu STUDIO unveiled the 'Cannes Collection 2025,' inspired by the glamour of the Cannes Film Festival’s red carpet. Featuring limited-edition items adorned with intricate gold and silver threads, this collection draws attention for its vibrant colors and ornate designs that sparkle against a backdrop of the iconic red carpet.

Currently available via pre-order, the 'Cannes Collection 2025' is set to be a must-have for fashion aficionados eager to own a piece that epitomizes elegance and artistry.

Celebrity Attention and Initial Reception

On May 18, 2025, during the Cannes International Film Festival, Yuka Kawano attended the official ceremony 'Cannes GALA' wearing a clutch from the Cannes Collection. The event served as a launchpad for brand visibility, garnering positive feedback from global celebrities and influential figures in the fashion industry.

Additionally, the brand provided its clutch bags as gifts to celebrities walking the red carpet, resulting in widespread media coverage, ensuring Musubu STUDIO’s creations received significant attention and validation on a prestigious stage.

European Expansion: Partnership with Marutech

Following its successful debut, Musubu STUDIO has partnered with Marutech, a creative company based in the French Riviera. This collaboration marks the beginning of Musubu STUDIO's official expansion into the European market as 'Musubu STUDIO France,' leveraging Marutech’s extensive network in cultural, artistic, and IT sectors.

Collaborations with local creators and artists in Europe are already underway, with plans to integrate regional creative styles into future collections.

Join Us for an Instagram Live

To further engage with fans and followers, Yuka Kawano and Eimy from Musubu STUDIO France will host a special Instagram Live session on May 28, 2025, to discuss the launch and future plans for European expansion.

• - Date and Time: May 28, 2025, at 21:00 JST
• - Instagram Account: @yukapomk

A New Era of Sustainable Luxury

Musubu STUDIO stands at the intersection of tradition and innovation, crafting eco-friendly luxury pieces that uphold and celebrate Japanese culture. As the brand continues to grow and explore new avenues, it champions the transformative potential that lies at the convergence of craftsmanship, creativity, and sustainability—inviting the world to discover the art of wearing tradition.

Musubu STUDIO: Where heritage meets modernity, creating a bridge between the past and the future.

For additional details about Musubu STUDIO and its offerings, visit the official website: Musubu STUDIO.