#Japan #Skincare #Osaka #YOLU #melatonin

YOLU's New Innovative Skincare Line

YOLU, a night care beauty brand under I-ne Co., Ltd., headquartered in Osaka, Japan, has introduced a groundbreaking skincare line inspired by the workings of melatonin. The line, named "YOLU SKIN," includes two series: "Moist" and "Clear," set to launch on August 1, 2025. This launch marks a pivotal moment in skincare, as it incorporates fragrances that support sleep environments, transforming nighttime into a powerful beauty time.

Background of Development

Japan has the shortest sleep duration among OECD countries, with women averaging 13 minutes less sleep than men. YOLU aims to change this narrative by advocating for beauty care during the night, giving the skin a chance to rejuvenate while being pampered during sleep. This initiative was inspired by the challenges faced by women who often find their skin lackluster after a restless night. YOLU SKIN integrates three carefully selected plant ingredients to create a product that will enhance beauty during sleep.

Understanding Melatonin

Melatonin, often referred to as the "sleep hormone," is produced approximately 14 to 16 hours after exposure to light. It relaxes the body, promoting natural sleep. Notably, melatonin also possesses potent antioxidant properties, surpassing even Vitamin C and E in cellular repair and anti-aging effects.

Addressing Skin Concerns with Melatonin

Research indicates that melatonin is synthesized not just in the brain but also in the skin, protecting it from damage caused by UV rays and oxidative stress. However, factors such as sleep deprivation and blue light exposure can diminish melatonin secretion, leading to issues like reduced skin barrier function, dehydration, and premature aging. YOLU seeks to utilize melatonin's restorative qualities to combat these skin concerns effectively.

Product Features

1. Overnight Complex: A unique blend of three plant extracts to nurture the skin during the night and focus on repairing damage from daytime UV exposure.
- Lavandula Hybrid Extract: Helps retain skin hydration, promoting healthy resilience.
- Fermented Uva Ursi Extract: Works to minimize the appearance of pores and enhance skin clarity.
- Gardenia Fruit Extract: Restores hydration and smoothness for a more refined skin texture.

2. Luxurious Serum Ingredients: Each series is tailored to different skin types and concerns. The Moist series emphasizes elasticity and hydration, while the Clear series focuses on minimizing pores and enhancing brightness.
- Moist Series: Includes PDRN from lotus, known for its deep penetration and effectiveness in providing plump, hydrated skin.
- Clear Series: Features a gentle azelaic acid derivative that excels in pore care and skin clarity.

3. YOLU's Unique Skyline Capsules: Two types of nano-capsules release their active ingredients at different speeds, ensuring the skin receives attention even during limited sleep hours.
- Fast-Acting Capsules: Deliver ingredients rapidly (available in serums).
- Sustained-Release Capsules: Provide gradual ingredient release throughout the night (available in both serums and creams).

4. Night Silk Veil Formula: (Cream only) Protects against nighttime dryness and irritation, locking in serum benefits.

5. Aromatic Sleep Technology: For the first time in Japan, YOLU introduces SmartSleep fragrances designed to enhance relaxation before sleep. Each series features unique scents that create a soothing bedtime atmosphere.
- Moist: A delightful blend of neroli and lily of the valley.
- Clear: Refreshing bergamot and white tea.

6. Mindful Free-From Formulations: Each product is free from parabens, alcohol, synthetic colors, and mineral oils, catering to the needs of sensitive skin.

7. Elegant Product Design: The design reflects a gradient representing the night sky, showcasing a blend of tranquility and luxury.

Usage Instructions

Step 1: Apply Overnight Serum after cleansing to establish a skincare foundation.
Step 2: Follow with regular toner or lotion.
Step 3: Conclude with Overnight Cream or Gel Cream to ensure lasting hydration.

YOLU SKIN targets the symbiotic relationship between sleep and skin health, promising revitalized skin through tailored beauty treatments during the night. The thoughtfully crafted products aim to hydrate and reinvigorate, transforming limited nighttime into an enriching beauty ritual. This nostalgic yet modern approach culminates in radiant, refreshed skin as you greet the dawn.

Sustainability Commitment

YOLU incorporates eco-friendly materials, including bio-based PET for cream containers and FSC-certified paper for packaging. This initiative contributes to SDGs, focusing on responsible production and climate action.

Product Overview

• - Moist Series:

- Overnight Serum Moist (45mL) - ¥2,200
- Overnight Cream Moist (45g) - ¥2,200

• - Clear Series:

- Overnight Serum Clear (45mL) - ¥2,200
- Overnight Gel Cream Clear (45g) - ¥2,200

Launch Timeline:

• - July 2, 2025: Available online.
• - July 17, 2025: Available at variety shops and Don Quijote stores.
• - August 1, 2025: Launch in drugstores nationwide.

YOLU's vision is clear: to help busy individuals harness the beauty power of night, transforming pre-sleep and sleeping hours into an indulgent self-care experience, waking up refreshed and beautiful.

Explore more at: YOLU