Celebrating the Arrival of Tottori Watermelon Season with Special Fair in Tokyo

Celebrating the Tottori Watermelon Season

The much-anticipated season for Tottori watermelon has finally arrived, heralding a delightful time for food lovers. Known for its juicy sweetness and hefty size, Tottori watermelon is a standout fruit of the early summer harvest in Japan. As part of the “Food Paradise Tottori,” this region is blessed with a plethora of delectable ingredients such as seafood, fruits, and rice throughout the year.

This year, despite facing challenges like low temperatures and insufficient sunlight during spring, the resilient producers have managed to cultivate high-quality watermelons. Thanks to their meticulous care and favorable weather conditions later in the season, Tottori watermelons have maintained their reputation for being sweet and refreshing. The average weight of this year's crop is 9.27 kg, and the average sugar content is an impressive 12.2 degrees, making them a must-try.

Starting from June 10th, the “Tottori Watermelon Fair” will be held at the Tottori Okayama Shimbashi-kan in Tokyo, where visitors can indulge in an assortment of limited-time dishes crafted using Tottori watermelons. Guests will also have the chance to participate in exciting games and experiences that showcase the charm and allure of this exquisite fruit.

About Tottori Watermelon 2023

Tottori watermelons rank fourth in national production volume, making them a significant fruit native to this region. Growing in an environment characterized by long sunshine hours and distinctive temperature fluctuations between day and night, they exhibit remarkable juiciness, large size, and robust sweetness.

During a recent assessment on May 26, the average sugar content measured an enticing 12.2 degrees, with an average weight of 9.27 kg established. Although the initial growth was slow due to adverse weather, conditions improved after mid-March, allowing for an earlier harvest this year, approximately three days ahead of last year.

Peak shipping for the watermelons is expected from early June to late June, with sales goals set at 273 yen per kg, aiming for a total sales value of 3.7 billion yen. The campaign and promotions for Tottori watermelon will extend to various locations throughout the Tokyo metropolitan area, including antenna shops and major retailers.

The Tottori Watermelon Fair at Tottori Okayama Shimbashi-kan

At the bistro cafe “Momotenashi-ya” on the second floor of the Tottori Okayama Shimbashi-kan, patrons can savor a variety of limited-edition menus featuring Tottori watermelons. Enjoy the seasonal freshness in a delightful setting.

- Duration: June 10 to July 9, 2023
- Location: Tottori Okayama Shimbashi-kan, 2nd Floor Bistro Cafe Momotenashi-ya
- Featured Dishes:

- Tottori Watermelon Parfait (2,500 yen including tax) - Topped with exquisite watermelon sorbet from the popular gelato shop “pa cherry b.” in southern Tottori, beautifully garnished with fresh watermelon cubes.
- Fresh Tottori Watermelon (900 yen including tax) - Enjoy the pure taste and juiciness of the watermelon in its simplest form.
- Tottori Watermelon Smoothie (950 yen including tax) - A refreshing blend of abundant watermelon and homemade syrup, perfect for early summer.

Note: Menu items and pricing are subject to change. Please check for the latest information at the venue.

Exciting Tottori Watermelon Lottery!

To add a layer of fun, the first-floor shop will host “Aim for the Ultimate Tottori Watermelon Lottery!” During this event, participants can enter with a 500 yen lottery ticket. Each day, the first 30 participants can try their luck. Prizes include whole Tottori watermelons, watermelon parfaits, watermelon slices, and refreshing watermelon juice, ensuring no one leaves empty-handed.

- Event Duration: June 17 to June 30, 2023 (limited to the first 30 participants daily)
- Location: Tottori Okayama Shimbashi-kan, 1st Floor Shop
- Ticket Price: 500 yen (tax included), one entry per person per day
- Prizes Include:

- 1st prize: Whole Tottori watermelon (5 winners)
- 2nd prize: Watermelon parfait at Momotenashi-ya (30 winners)
- 3rd prize: 1/8 cut watermelon (140 winners)
- 4th prize: Watermelon juice or 500 yen meal voucher (245 prizes available)

Summer's Unique Experience: Watermelon Juice from the Tap

Experience the dream come true of having watermelon juice flowing directly from the tap at the Tottori Okayama Shimbashi-kan in Tokyo!

- Event Duration: June 12 to July 8, 2023
- Location: Tottori Okayama Shimbashi-kan, 1st Floor Shop
- Cost: 500 yen (tax included)
- How It Works:

1. Order watermelon juice at the register.
2. Receive a special cup.
3. Fill your cup with watermelon juice from the dedicated juice stand in the shop.

Overview of Tottori Okayama Shimbashi-kan

- Address: 1-11-7 Shinbashi, Minato City, Tokyo
- Phone Numbers: 1st Floor Shop: 03-6280-6474 / 2nd Floor Bistro Cafe Momotenashi-ya: 03-6280-6475
- Business Hours: 1st Floor: 10:00 AM - 9:00 PM / 2nd Floor: 11:00 AM - 9:30 PM (Last Order at 9:00 PM)
- Official Website: Tottori Okayama

Please note that business hours and offerings may change. Check the official website for the latest updates.

Public Inquiries
Tottori Okayama Shimbashi-kan
1st Floor Shop Phone: 03-6280-6474 (Hours: 10:00 AM - 9:00 PM)
2nd Floor Bistro Cafe Momotenashi-ya Phone: 03-6280-6475 (Hours: 11:00 AM - 9:30 PM Last Order: 9:00 PM)