#USA #Energy Efficiency #Las Vegas #LG ProDirect #Home Electrification

LG ProDirect Portal: A Game Changer in Home Electrification

In a groundbreaking move for the residential construction industry, LG Electronics USA has unveiled the LG ProDirect portal, a dedicated online platform aimed at simplifying home electrification for contractors. Announced during the 2025 NAHB International Builders Show in Las Vegas, this exclusive portal embodies a holistic approach to energy-efficient solutions, enabling contractors to smoothly navigate the rapidly evolving landscape of home electrification.

What is LG ProDirect?

LG ProDirect serves as a direct-to-contractor resource providing seamless access to a range of energy-saving innovations, including heat-pump enabled laundry systems, HVAC systems, induction cooktops, and more. This platform stands out by granting contractors direct access to not only cutting-edge products but also valuable insights into utility rebates and government incentives designed to encourage home electrification.

The tool is particularly crucial as the trend towards electrification continues to pick up pace across America. LG ProDirect's primary objective is to make it simpler for contractors to acquire high-performance, energy-efficient products such as the popular QuadWash™ dishwashers and various ENERGY STAR® certified appliances.

Key Features and Benefits

1. Comprehensive Access to Electrification Products
Through LG ProDirect, contractors can provide their clients with easy access to a diverse range of LG's home electrification offerings. This includes heat-pump HVAC systems, water heaters, and advanced laundry solutions—all available for direct delivery to construction sites, thereby streamlining procurement processes.

2. Financial Incentives
Traditionally, utility rebate programs are limited to distributors, but LG ProDirect changes that paradigm. Contractors of all sizes can now leverage these rebates and other incentives to reduce costs for their energy-efficient projects, making them more accessible for clients.

3. Training and Support
To ensure contractors are fully equipped to utilize LG’s products effectively, LG ProDirect offers hands-on training, technical expertise for installations, troubleshooting support, and best practices for integrating these products in home upgrades.

4. Marketing Tools for Growth
The portal provides contractors with access to a suite of marketing materials—brochures, images, videos, and co-branding opportunities to help them capture leads and expand their business. Additionally, users will receive notifications on rebates, newsletters, product launches, and invitations to exclusive ProDirect events.

Invitation-Only Access

LG ProDirect is an invitation-only platform. This exclusivity ensures that only qualified contractors who meet specific criteria can take advantage of LG’s extensive product offerings. Leads for contractor invitations are generated through existing utility programs.

Final Thoughts

As the world shifts towards more sustainable and energy-efficient practices, tools like LG ProDirect are crucial in aiding contractors to stay informed and equipped to meet consumer demands for electrification. This platform not only empowers contractors with state-of-the-art technologies but also supports them with the financial incentives and expertise necessary to drive the home electrification movement forward.

To learn more about LG ProDirect and how it can transform your contracting business, visit LG ProDirect.

About LG Electronics USA:
LG Electronics USA Inc. is headquartered in Englewood Cliffs, New Jersey, and is a subsidiary of the global powerhouse LG Electronics Inc. With annual revenues exceeding $60 billion, LG is at the forefront of innovation in home appliances, electronics, and energy-efficient technology, being recognized as an 11-time ENERGY STAR® Partner of the Year.