#Japan #AI Communication #Kumamoto #Saishunkan #Growth Verse

Saishunkan Pharmaceutical and Growth Verse's Innovative Collaboration

Saishunkan Pharmaceutical Co., Ltd., headquartered in Kumamoto Prefecture, has embarked on a groundbreaking collaboration with Growth Verse, Inc. from Tokyo. The focus of this partnership is to develop an advanced AI-driven communication approach that deeply engages with customers' emotional and physical needs. Rather than emphasizing mere efficiency, the initiative aims to enhance comfort and satisfaction through personalized interactions.

Background and Purpose: Engaging Customers on a Deeper Level with AI

Saishunkan Pharmaceutical is renowned for its direct-to-consumer business model that covers everything from manufacturing to sales. The company has traditionally relied on phone communication to build intimate relationships with customers, offering an experience akin to having a dedicated personal consultant. All customer interactions — including order histories, skin conditions, and lifestyle changes — are meticulously recorded in a personalized customer interface, enabling the team to understand clients deeply and provide tailored solutions.

However, as digital channels became increasingly relevant, approximately 90% of customer interactions have transitioned online, presenting a unique challenge for the company. This shift has limited their ability to engage with customers in the same thorough manner. To address this, Saishunkan Pharmaceutical has returned to the core principles of its long-standing product, Domohorn Wrinkle, focusing on the philosophy of traditional Chinese medicine. This philosophy recognizes that individuals are part of a larger ecosystem and helps them understand how seasonal changes affect their skin and health. By leveraging AI to analyze customer purchasing behaviors and cycles, the company is able to provide timely and relevant information that resonates emotionally with customers.

The Approach: Intelligent Communication Through AI

The collaboration with Growth Verse redefines customer engagement by interpreting every facet of consumer data — including purchase cycles — as a silent cue from the customers themselves. Through AI, they convert these cues into a clearer understanding of what the customer requires at any given moment. This transformation allows for pinpointing the optimal time to offer products and messages that truly resonate with consumers.

One successful implementation is the AI-recommended email campaign linked to the purchasing cycle of their primary product, Domohorn Wrinkle Moisturizing Liquid. Typically, this product lasts about 60 days if used at the recommended amounts. By analyzing individual customer data via AI, the company sent relevant promotional messages at ideal times, resulting in a notable increase in customer purchases compared to previous email marketing strategies.

Future Outlook: Automation and Continuous Improvement

This innovative strategy does not impose a heavy burden on existing business operations, hinting at the potential for future automation. As a “Positive Age Company,” Saishunkan Pharmaceutical aspires to create a future where customers look forward to each day. Their approach transcends the beauty industry, aiming to bring forth unique solutions rooted in traditional medicine across a wider spectrum of health and wellbeing arenas.

About GROWTH VERSE

Growth Verse is dedicated to maximizing corporate growth through AI by developing and distributing advanced SaaS solutions like AIMSTAR and Misesil. Their expertise in AI technology positions them as a key partner in this transformative venture.

• - Company Name: GROWTH VERSE, Inc. (Website: growth-verse.ai)
• - CEO: Tomohiro Watanabe
• - Established: June 2021 (formerly Supreme System Co., Ltd., founded in April 2000)
• - Location: Atago Green Hills Mori Tower, 38F, 2-5-1 Atago, Minato-ku, Tokyo, Japan.

About Saishunkan Pharmaceutical

Founded in 1932, Saishunkan Pharmaceutical is a pioneer in the pharmaceutical industry focused on products founded on traditional Chinese medicine principles. The company operates under the ethos of connecting nature, people, and society, rediscovering the benefits of plants through modern pharmaceutical practices. After gaining national recognition for its efforts post-2016 Kumamoto earthquake, Saishunkan continues to uphold sustainable practices and community support through initiatives such as their