Puchi Pachi Day Fun
2025-07-15 04:30:42

Exciting Collaboration on Puchi Pachi Day: Which One is Better?

Exciting Collaboration Celebrating Puchi Pachi Day



This August 8 marks 'Puchi Pachi Day,' recognized by the Japan Anniversary Association. Kawakami Industry Co., Ltd., known for manufacturing and selling the iconic Puchi Puchi®, is teaming up with Atrion Confectionery Co., Ltd. for an exciting collaborative event titled 'Which One Feels Better?'. This initiative will feature a hands-on experience with their popular products: Puchi Puchi, specifically the 'Puchin Cut,' and Atrion's beloved candy, 'Pachi Pachi Panic'.

About the Event


This unique competition will allow 5,000 nationwide participants to engage in a fun voting event. Here's a closer look at what to expect:
1. Real Event: There will be sampling events in both Tokyo and Nagano where participants can try the products firsthand. Each visitor will receive one slice of 'Puchin Cut' and a bag of 'Pachi Pachi Panic' to evaluate their preferences.
2. Online Voting Campaign: Additionally, on the social media platform X (formerly known as Twitter), there's an open voting campaign for participants to express their preferences—'Which one feels better?'

Real Event Schedule


  • - July 19 (Saturday): Sampling at Let's! PLAY! PUTIPUTI! venue, two sessions at 11:00 AM and 2:00 PM (750 sets available).
  • - July 20 (Sunday): Distribution at the Suzaka Fireworks Festival starting around 5 PM (3,500 sets available).
  • - August 8 (Friday): Another sampling at Let's! PLAY! PUTIPUTI! venue, with two sessions at 11:00 AM and 2:00 PM (750 sets available).

Voting Details


  • - Participants can vote on X from July 15 to August 17, 2025, ending at 23:59.
  • - Midterm results will be announced on August 8, and the final results will be revealed on August 18, combining both real-life and online votes.

Highlights


1. Exciting Self-Promotion Videos: Both products have released promotional videos, showcasing their unique pleasure. View the heated PR battle featuring Puchi Puchi here.
2. Special Packages: Exclusive packaging has been designed for this campaign, maximizing the sense of competition. The Puchi Puchi 'Puchin Cut' will feature aesthetics inspired by 'Pachi Pachi Panic'.
3. AI-Powered Diagnostics: An engaging app derived from GPT technology will help users figure out which product suits them best—Puchin Cut or Pachi Pachi Panic. Play the fun diagnostic game here.

Product Background


Puchi Puchi®


Puchi Puchi, a bubble wrap-like cushioning material, has been around since its release in 1968. It is not only used for packaging fragile items but has also become a stress-reliever because of its unique tactile sensations. The brand is a registered trademark of Kawakami Industry and remains a renowned name in Japan. Its dedicated 'Puchin Cut,' made specifically for popping, offers a satisfying auditory and tactile experience. Kawakami Industry also emphasizes sustainability, with over 90% of its products made from recycled materials.

Pachi Pachi Panic


Pachi Pachi Panic is a star product of Atrion Confectionery, launched in 1998. This candy is distinguished by its unique popping texture and refreshing soda flavor. The proprietary manufacturing process is exclusive to Atrion, ensuring their candies deliver both taste and an exciting experience. Over the years, the brand has actively engaged customers through social media, including the establishment of August 8 as 'Pachi Pachi Panic Day'.

Conclusion


Mark your calendars for this electrifying event on August 8! Experience the thrill of participating in this collaborative campaign and cast your vote to determine which product reigns supreme. Whether it's the satisfying pops of Puchi Puchi® or the delightful bursts of Pachi Pachi Panic, the competition promises a fun-filled experience for all.

You can check out more about Kawakami Industry here and Atrion Confectionery here.


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Topics Consumer Products & Retail)

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