YOMOGii Expands Its Women-Only Mugwort Steam Salon Franchise Across Japan

YOMOGii: A New Era of Wellness in Japan

In just two years since its opening, YOMOGii, a mugwort steam salon designed exclusively for women, has gained immense popularity, welcoming over 25,000 visitors and expanding to seven locations nationwide. This innovative wellness center, operated by VITO Co., Ltd., headquartered in Shibuya, Tokyo, is on a mission to transform the notion of beauty treatments into a daily wellness routine.

The Concept of YOMOGii

YOMOGii redefines the luxury of self-care, moving away from the occasional beauty visit to a daily wellness ritual. The concept revolves around “daily thermal activities,” akin to regularly visiting a sauna or gym. YOMOGii locations provide a serene space where women can unwind and rejuvenate while enjoying customized herbal blends tailored to their mood and health needs for the day.

A Flexible and Accessible Experience

To make wellness more attainable, YOMOGii has implemented an unlimited pass system. This allows members to choose from different locations, such as Ebisu on weekdays and Kashiwa on weekends, effectively integrating wellness into their daily lives without the stress of travel. The salons are designed with complete privacy in mind, ensuring every visitor feels comfortable and valued in their space.

Proven Success and Future Growth

Since opening, YOMOGii has not only attracted thousands of loyal customers but has also firmly established its presence in major urban areas such as Ebisu, Shibuya, Azabu Juban, Kashiwa, and Osaka. With plans to launch its first franchise location, YOMOGii Fujinomiya, in 2025, the demand for daily wellness activities continues to rise, especially in regional areas.

Commitment to Quality and Authenticity

YOMOGii’s dedication to quality is unwavering. The team takes pride in sourcing the best materials, conducting inspections on-site in Ganghwa Island, Korea. Here, they collaborate with farmers to ensure their mugwort is aged for three years, guaranteeing potent herbal healing properties. Additionally, YOMOGii takes pride in their handmade, locally crafted pottery and uniquely developed yellow clay seating.

Franchise Opportunities

VITO Co., Ltd. has just launched an initiative to recruit franchise partners. Unlike conventional investment approaches, YOMOGii seeks individuals or corporations with a genuine commitment to building community-focused wellness centers that are cherished by local clientele. They aim to shift the perception of beauty from something occasional to a daily practice within the lives of their customers.

Experience YOMOGii First-Hand

To promote their franchise expansion and showcase their unique environment, YOMOGii invites media representatives and potential franchisees for an exclusive firsthand experience of their services. Attendees can immerse themselves in the complete YOMOGii experience, featuring private rooms and the famed three-year-aged mugwort from Ganghwa Island.

For more details or to apply for an experience, please visit the application form on their website.