Record-Breaking Sales at Seven-Eleven
Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is excited to announce the success of its recent campaign titled 'Price as Usual! Popular Product Volume Up Festival.' On May 20, 2025, this initiative led to outstanding sales, with the Bacon Pepper Macaroni Salad surpassing an impressive 190,000 units sold—a record for a single day.
This achievement isn't just about numbers; the festival aims to express gratitude to customers by enhancing their favorite items without raising prices. As a part of the second round of this campaign, a variety of popular products have been available since May 20 across all Seven-Eleven locations nationwide. Key products include not only the Bacon Pepper Macaroni Salad but also a range of lunch boxes, sandwiches, sweets, and more, all receiving a volume boost to delight customers even further.
Sales Highlights
The Bacon Pepper Macaroni Salad captured the top spot in its category, achieving the highest sales volume across the nation. This macaroni salad, enhanced to feature 1.8 times more macaroni than the previous standard, has become a favorite, perfectly blending flavors with bacon and black pepper.
Other products featured in the campaign also garnered significant sales, with all participating items ranking within the top two of their respective categories on launch day. For example, the top-selling lunch option was the 'Okaka Plenty Mentaiko Nori Bento,' praised for its increased white fish fry count, while the 'BLT Sandwich' also stood out with 1.5 times more lettuce and bacon, satisfying customer appetites more than ever.
Additionally, sweet treats like the 'Fluffy Mochi Birth Cake with Sweet Red Bean and Whipped Cream' and other side items like the 'Half-Day Vegetable Serving Cabbage Tsukemono' also performed superbly. The commitment to providing exceptional value without altering prices has clearly resonated well with Seven-Eleven patrons.
A Commitment to Quality and Value
This campaign marks a significant effort by Seven-Eleven to not only acknowledge customer loyalty but also to encourage new shoppers to explore the brand's offerings. The strategy employed focuses on delivering enhanced versions of popular products, creating more reasons for customers to return to the store while maintaining affordability.
As part of the campaign, both the 'Bacon Pepper Macaroni Salad' and the other featured products have become must-try items for anyone visiting Seven-Eleven this season. With each item tailored to enhance flavor and quantity, customers can taste both quality and value without breaking the bank.
In summary, Seven-Eleven's 'Price as Usual! Popular Product Volume Up Festival' has captured attention across the nation by breaking previous sales records and continuing to provide customers with excellently enhanced favorites. Enjoy the delectable options available at your nearest Seven-Eleven, where your favorite meals are now better than ever!
For more details on participating items, visit
Seven-Eleven Official Site.