#Japan #Tokyo #Branded Residences #Greenberg Traurig #IHIF Asia

Greenberg Traurig at IHIF Asia 2026: Insights into Branded Residences

In a significant gathering of hospitality leaders, Greenberg Traurig, LLP, recently sponsored and participated in the International Hospitality Investment Forum (IHIF) Asia 2026, held from September 16-18 in Hong Kong. This event brought together experts from various sectors of the hospitality industry to discuss investment trends and share insights on branded residences, one of the fastest-growing segments in real estate.

The Branded Residences Track featured a workshop led by the firm’s experts, including shareholders Joel H. Rothstein, Stephen Kelly, and Sarah Mahood, alongside Of Counsel Mitch Reynolds and Associate Belynda Ho. Their session, titled _Structuring, Launching and Operating Branded Residences in Asia Pacific: Understanding the Legal Pitfalls and Avoiding Them_, focused on essential legal and commercial aspects of branded residential developments. They tackled significant topics such as project structuring, governance, brand protection, sales practices, operational obligations, and risk management strategies.

In addition to the workshop, Mitch Reynolds moderated a fireside chat with high-ranking officials from IHG Hotels & Resorts and Banyan Tree. This discussion, _Branded Residences Contracting in Asia: Navigating the New Era of Agreements_, delved into the evolving contractual frameworks, owner-operator dynamics, governance structures, brand standards, and strategies to ensure long-term value creation in branded residential projects.

The multi-office engagement from Greenberg Traurig’s teams in Tokyo, Singapore, and Dubai underscored the firm’s cross-border capabilities in advising on branded residences and hospitality ventures. Rothstein, chair of the Asia Real Estate Practice, remarked, “IHIF Asia provided an exceptional platform for our attorneys to unite and exchange insights drawn from our extensive work in branded residences across key global markets.”

The increasing demand for branded residential projects signifies a vibrant market opportunity for investors and developers. Furthermore, Rothstein noted, “Our commitment to collaborating across offices and practice areas will enhance our ability to navigate this escalating sector for our clients worldwide.” This sentiment reflects Greenberg Traurig’s proactive approach to meeting client needs in an evolving landscape.

As one of the premier hospitality investment conferences in the region, IHIF Asia connects owners, operators, investors, developers, and influential figures, all eager to discuss the future of hospitality and real estate in the dynamically developing Asia-Pacific area.

About Greenberg Traurig

Greenberg Traurig, LLP is a leading global law firm with approximately 3,200 lawyers spread across 51 locations worldwide. Their wide-ranging legal expertise allows them to provide innovative and strategic legal solutions across various industries and borders. They have gained recognition as a **2025 BTI