#United States #Empower #Greenwood Village #Marriott #Meta

Empower Elevates Its Marketing Leadership Team

Empower, a recognized leader in retirement services and wealth management, has recently made significant strides in strengthening its marketing organization. On September 16, 2026, the company announced the appointments of four distinguished marketing professionals to its leadership team. This move comes as Empower seeks to bolster its consumer-focused brand and create more meaningful engagements with a diverse audience.

New Talent in the Marketing Sphere

The new additions to Empower's marketing team are Prashant Gaba, Chief Customer Experience Officer; Kim Blanding, Head of Brand Marketing; Tracey Thiele, Head of Brand Communications; and Patrick Strange, Head of User Experience. Each executive brings with them a wealth of experience from renowned companies, including Meta, Marriott International, IBM, Unilever, and Zeno Group. The collective expertise of these leaders sets the stage for a transformative approach to how Empower interacts with its clients.

Leadership Behind the Vision

At the helm of this initiative is Sangita Woerner, Chief Marketing Officer. Woerner emphasized the importance of evolving expectations within the financial services sector: "Empower has an opportunity to redefine what people expect from a financial services brand. We want to build a brand that is relevant to people's lives and helps them build a better relationship with their money. To do that, the experience has to live up to the promise. The brand people see, the stories we tell, and the experience they have with Empower all need to work together."

Individual Contributions to the Team

Prashant Gaba, with 25 years of experience, particularly in customer experience and digital transformation, joins from Marriott International. Gaba's role will focus on refining Empower's customer experience strategy by leveraging data and technology to foster a more integrated experience for clients.

Kim Blanding brings over two decades of marketing expertise from both consumer and tech industries. As the lead for brand marketing, she aims to amplify Empower's voice in the marketplace through innovative campaigns and partnerships. Her previous role at Meta involved overseeing global marketing for AI wearables, including prominent products like Ray-Ban Meta and Quest.

Tracey Thiele has a rich background in brand communications and joins Empower from Zeno Group, where she worked with various globally recognized brands such as Netflix and Google. Thiele's focus will be on orchestrating a coherent narrative for Empower through integrated storytelling that resonates with consumers.

Patrick Strange, a design leader specializing in user experience, will apply his extensive experience from Meta and other tech firms to enhance the digital interfaces of Empower's offerings. His goal is to ensure that customers find Empower's digital platforms intuitive and effective.

Future Prospects

With these new appointments, Empower is positioning itself to enhance not just its internal marketing strategies but also the overall consumer experience. The company is committed to understanding and responding to consumer needs, thereby building stronger, more meaningful relationships.

Empower administers more than $2.1 trillion in assets for over 20 million individuals through various retirement plans and financial advising services. By aligning its marketing efforts more closely with consumer expectations, Empower aims to not only ensure continued growth in its services but also enhance its reputation as a leader in financial planning and investments.

Connect with Empower on social platforms like Facebook, LinkedIn, TikTok, and Instagram to stay updated on its innovative new initiatives and products designed to empower users financially.