Strengthening Local Business Promotions: LuckyFM & JOYO Bank Partnership
LuckyFM Ibaraki Broadcasting Co., located in Mito, Ibaraki Prefecture, has announced a strategic partnership with JOYO Bank, also headquartered in Mito. This collaboration aims to significantly enhance promotional support for regional businesses, providing them a more robust platform for advertising. Starting January 19, 2026, JOYO Bank will serve as an advertising agency offering specialized advertising packages under the "LuckyFM JOYO Plan."
Background and Purpose
LuckyFM stands out as the sole private broadcasting station covering Ibaraki Prefecture, boasting a massive audience reach of around 20 million listeners across Ibaraki and six neighboring prefectures. Meanwhile, JOYO Bank is making strides in public relations support for local businesses with its upcoming