Inspired Thinking Group Expands Globally with PureRed Acquisition in North America

ITG Expands Globally with the Acquisition of PureRed

Inspired Thinking Group (ITG) has made headlines by announcing a strategic expansion into North America, following its acquisition of PureRed, a prominent name in omnichannel technology and content. With a client roster that includes major firms such as Microsoft, Kroger, and Walgreens, PureRed's addition strengthens ITG's position in a rapidly evolving market.

This move comes as ITG has experienced significant growth over the past year, highlighted by its advanced marketing technology, Storyteq, which has been recognized as a leader in Gartner's Magic Quadrant for 2024 in Content Marketing Platforms and for 2025 in Digital Asset Management. The company is the only provider acknowledged as a leader in both categories, setting the stage for its expansion strategy.

ITG's CEO, Andrew Swinand, who has an impressive background with Publicis Groupe Creative US and Leo Burnett, emphasized that the acquisition aligns perfectly with the company's vision to offer scalable content solutions. He noted, "ITG is well-known in the UK and Europe for its agile approach to Halo content and AI-based Storyteq technology. Expanding our ability to deliver this solution globally is a thrilling moment for us."

Adding PureRed's expertise into its fold brings over 500 skilled marketing professionals into ITG's global workforce, which now exceeds 2,000 employees. This significant increase not only bolsters ITG’s capabilities but also reinforces its presence within the U.S. market, where the demand for agile, AI-driven content solutions has seen exponential growth.

Swinand stated, "In recent years, the global Halo content market has surged, driven by the steady growth of digital channels and retail media. Brands worldwide are now seeking tailored solutions that allow them to deliver personalized, high-quality content on a large scale, without compromising speed or budget. Our agile content model meets this need, and expanding our reach into the U.S. with PureRed puts us in a prime position to support our partners globally."

Brian Cohen, former CEO of PureRed and now CEO of ITG in the U.S., expressed his excitement about the merger: "Over the years, we've established a strong client portfolio and a reputation for delivering exceptional omnichannel content and groundbreaking technology solutions. Joining forces with ITG enhances our impact and allows us to provide even greater value to our clients. ITG shares our passion for innovation, creativity, and operational excellence, making this partnership an incredible opportunity for everyone involved."

Swinand further elaborated, "This is more than just increasing content volume; it’s about unlocking the full potential of AI in marketing. We’re leveraging both technology and creativity to craft the perfect narrative for every potential user interaction across any channel. With PureRed as part of the ITG family, we're not just expanding our service offerings; we're at the forefront of transforming our industry through a smarter, AI-driven approach to content."

Emma Watford, a partner at Bridgepoint, commented on the significance of this expansion, stating, "The U.S. launch is a critical milestone for ITG, and we're thrilled to support the team as they introduce their market-leading AI-based content solutions to a global audience. With PureRed's strong capabilities and client relationships, they are well-positioned to drive real innovation in the rapidly evolving content marketing space. We’re eager to witness the impact of this partnership as ITG continues to set new benchmarks for agile, data-driven content at scale."

About Inspired Thinking Group (ITG)

ITG stands as the primary Halo content partner for businesses globally, simplifying marketing complexities and delivering compelling content at high speed and scale. Their clientele includes notable names such as Heineken, Samsung, Haleon, and KFC, among others. With a talent pool exceeding 2,000 individuals across the globe, and the Gartner-recognized Storyteq platform, ITG is a significant player in the marketing technology arena, firmly positioned under the Bridgepoint portfolio.