Adecco Launches Digital Concierge to Support SMEs in Tokyo

Adecco Launches Digital Concierge in Tokyo

Adecco, a leading global provider of human resources services, has recently begun operations for the Tokyo Digital Concierge aimed at supporting small and medium-sized enterprises (SMEs) in their digital journey. This initiative, contracted by the Tokyo Metropolitan Government, seeks to facilitate the comprehensive navigation of digital-related projects offered by the government and its policy partnerships.

Purpose of the Digital Concierge

The primary goal of the Digital Concierge is to promote the digital transformation of business activities among SMEs by providing a tailored combination of support mechanisms that align with government initiatives. Recognizing the pressing demand for digital adaptability in today's rapidly digitalizing society, Adecco's program is designed to educate businesses about the significance of digitalization through a series of targeted seminars.

Understanding the Current Situation in Japan

In Japan, there has been a notable acceleration of digitalization across societies, placing substantial pressure on SMEs to evolve their operational frameworks. While the Tokyo government has initiated several initiatives to bolster digital transformation, the extent of readiness among different companies varies greatly. Thus, precise and individualized support is imperative as firms navigate their own paths toward digital adoption.

Despite the existence of numerous supportive activities from both the Tokyo government and related policy organizations, many businesses struggling with the implementation of digital initiatives express uncertainty about which services to utilize. This is where the Adecco Digital Concierge aims to fill the gap.

Features of the Digital Concierge

Adecco's approach consists of establishing a one-stop service point to cater to the differing levels of digital transformation among SMEs. By guiding businesses through the array of digital-related projects offered by Tokyo and its partner organizations, Adecco can ensure that the implemented solutions are well-suited to the challenges each business faces.

Moreover, Adecco has a proven track record of managing multiple contracted projects with public agencies and local governments. The organization plans to leverage its extensive experience to address the ongoing management challenges faced by companies while aiding in their digital transition.

Upcoming Seminar Details

To further the understanding of digitalization among SMEs, Adecco will host a seminar titled “First Steps in Utilizing Generative AI for SMEs.” The details are as follows:

- Date: May 28, 2025
- Time: 14:00 – 16:00
- Format: Hybrid (Online via ZOOM and in-person participation)
- Location: TKP Shinjuku Conference Center, a short walk from JR Shinjuku Station
- Fee: Free of charge
- Registration Link: Sign Up Here

The seminar will be led by Kenkatsu Onizawa, the representative of the Small and Medium-sized Enterprise IT Management Center, and will cover essential topics such as the significance of generative AI, practical applications, and strategies for integrating AI into operations.

About Adecco

Adecco operates as a prominent brand under the Adecco Group, a global leader in human resources services, with a presence in over 60 countries and regions. In Japan, Adecco seeks to realize the group’s vision of transforming society through the activation of human resources, offering innovative services that support career development for every worker while optimizing a wide range of business operations for companies.

For more information about Adecco, visit their official website at Adecco Japan.