#Japan #icci Daikanyama #Handmade Rings #customer survey #Daikanyama, Tokyo

Insights from the Customer Survey at icci Daikanyama

In May 2025, icci Daikanyama, a renowned establishment in Shibuya, Tokyo, specializing in handmade engagement and wedding rings, conducted a survey among visitors to delve into their preferences and insights regarding their ideal rings. The findings reveal a fascinating look into the tastes and choices of couples preparing for one of the most significant decisions in their lives.

Engagement Ring Preferences

According to our data, the most favored styles of engagement rings include:

• - Simple and Elegant: 25%
• - Easy to Layer with Wedding Bands: 25%
• - Unique Designs: 15%
• - Timeless Classics: 10%
• - Everyday Usability: 10%
• - Vibrancy and Luxury: 5%
• - Cute Styles: 5%
• - High-End Appeal: 5%

The analysis suggests that simplicity and elegance are paramount, with 50% of respondents gravitating towards designs that are not only beautiful but practical. Many respondents desired a unique flair, while some considered everyday usability a significant factor in their decision-making process.

Wedding Ring Preferences

For wedding rings, the results showed:

• - Simple and Elegant: 40%
• - Unique Designs: 16%
• - Comfortable Wear: 12%
• - Timeless Styles: 12%
• - Diamond Options: 8%
• - Set with Engagement Rings: 8%
• - High-End Appeal: 4%

The data indicates a strong preference for simplicity, resonating with the desire for long-lasting style. Comfort is also highlighted, showing that couples value both aesthetics and wearability.

Material Selection for Rings

An intriguing aspect of the research was the preferred materials for rings:

• - Platinum: 53%
• - Undecided: 27%
• - Champagne Gold: 13%
• - Yellow Gold: 7%

Platinum's enduring popularity confirms its status as the material of choice, while a notable percentage of respondents expressed a desire to take time in deciding on their preferred material. This signals an inclination towards personalization and uniqueness.

Reasons for Choosing icci Daikanyama

Survey respondents shared the following reasons for choosing icci Daikanyama:

• - Handmade Experience: 39%
• - Chic Image: 15%
• - Welcoming Atmosphere: 12%
• - Quality Design: 12%
• - High Quality: 8%
• - Variety of Designs: 4%
• - Luxury Feel: 4%
• - Price Considerations: 3%
• - High-Quality Gems: 3%

It is clear that the hands-on experience of creating personalized rings is a significant draw for customers. The shop's fashion-forward image and appealing ambience further enhance its attractiveness.

Choosing a Ring-Making Shop

When selecting where to make their rings, customers indicated the importance of:

• - Handmade Options: 50%
• - Custom Designs: 17%
• - Guidance for Suitable Choices: 17%
• - Shop Atmosphere: 8%
• - Leisurely Selection Time: 8%

A striking 50% highlighted the uniquely personal experience of handmade rings as their primary selection criterion, expressing a strong desire for transparency and support from the shop.

Key Considerations When Selecting Rings

The main factors customers considered when choosing their rings included:

• - Design: 26%
• - Comfort: 26%
• - Price: 16%
• - Durability: 11%
• - Material: 11%
• - After-Service: 5%

Customers value both aesthetics and practical aspects in their ring selections, ensuring their choices align with their lifestyles.

Conscious Choices in Ring Selection

Crucial considerations included:

• - Reflecting Individuality: 39%
• - Memorable Moments: 39%
• - Feeling Special: 15%
• - Avoiding Compromise: 7%

The quest for a ring merges artistry with meaningful memories, revealing a deep-seated wish for a personalized experience in their ring selection journey.

Conclusion

The icci Daikanyama survey sheds light on the evolving landscape of engagement and wedding rings, where individuality, comfort, and connection to the craft are at the forefront. By understanding these insights, couples can make informed choices that reflect their unique love stories.

Survey Overview

• - Target Participants: Customers who had custom engagement or wedding rings made
• - Survey Date: May 1-31, 2025
• - Conducting Entity: icci Co., Ltd.
• - Methodology: In-house questionnaire
• - Sample Size: 22 respondents

For further information about the findings or to explore the services at icci Daikanyama, visit icci Daikanyama.