Partnership Announcement
2025-06-30 08:16:04

THE WHY HOW DO COMPANY and Profinnace Form Strategic Partnership to Enhance Business Model Automation

THE WHY HOW DO COMPANY and Profinnace Partnership



THE WHY HOW DO COMPANY, headquartered in Shinjuku, Tokyo, has recently announced a strategic partnership with Profinnace, a company providing the business planning SaaS, Vividir. This collaboration aims to enhance the automation of business models and drive corporate revitalization by integrating professional expertise in business planning and performance management.

Background of the Partnership



The WHY HOW DO COMPANY has been working towards becoming a comprehensive trading company for business models, engaging in corporate revitalization and M&A while expanding its diverse offerings. This holistic approach is described as a corporate revitalization platform. In light of current market dynamics, the focus has shifted toward promoting the self-driving and depersonalization of business models. Key business strategies necessitate speedy and accurate decision-making, resource allocation, and planning across multiple business units. Given these needs, the partnership with a group of management professionals was essential to realize the full potential of the company's business model automation.

Through this lens, the collaboration with Profinnace, which specializes in business plan improvement tools like Vividir, is expected to generate significant synergies. Vividir stands out as an intuitive and agile platform that simplifies the traditionally complex processes of business planning and KPI management, allowing executives and business leaders to concentrate on decision-making and execution.

The goals of this partnership include driving business reforms for the companies supported by the revitalization initiatives, collaboration in consulting services, and enhancing the efficiency of management improvements and decision-making processes. By leveraging this collaboration, THE WHY HOW DO COMPANY intends to boost its operational capabilities, fortify its corporate revitalization platform, and bolster its strategic execution capabilities.

Comments from Leadership



Toshihiko Iwao, President of THE WHY HOW DO COMPANY:
"Our primary focus at THE WHY HOW DO COMPANY is to automate management processes. Partnering with Profinnace, whose product Vividir effectively streamlines management planning and execution, represents a significant step towards elevating our operational capabilities. Mr. Kimura, the CEO of Profinnace, is one of the most respected leaders in the field. I believe that together, we can significantly enhance our growth trajectory while establishing a robust foundation for sustainable management. I look forward to the mutual benefits this partnership can bring to our shareholders and stakeholders alike."

Yoshihiro Kimura, CEO of Profinnace:
"I am truly thrilled to establish a valuable partnership with THE WHY HOW DO COMPANY. Our company has developed and provided the management DX platform Vividir, specializing in business planning and performance management. With THE WHY HOW DO COMPANY's proven track record in the growth and revitalization of diverse businesses, this collaboration enables us to maximize our expertise in management planning to support their vision. Personally, I have long admired Mr. Iwao and resonate with his philosophies on management. Together, I hope we can go beyond mere collaboration and produce tangible results for our companies and stakeholders."

About Vividir



Vividir serves as a next-generation management simulation platform, balancing agile decision-making and practical management. It automatically generates financial statements without functions and visualizes real-time changes in business structures and parameters. With features supporting KPI management, performance analysis, sensitivity/scenario analysis, and more, Vividir covers all stages from strategic planning to execution and adjustment. The platform is well-equipped with team support functions such as deep planning, AI-enhanced input completion, Slack integration, and version control, making it a robust and flexible management infrastructure ideal for modern organizations aiming for rapid, discontinuous growth.

Homepage

For more information regarding this partnership, please visit our inquiry form.

About THE WHY HOW DO COMPANY



THE WHY HOW DO COMPANY is dedicated to exploring the "WHY and HOW" behind sustainable growth and new value creation in society. Offering a wide range of services, from hands-on management consulting to support for new business launches, we aim to meet our clients' diverse needs through practical, experience-based approaches.

Company Details


  • - Location: 22 Aizumi-cho, Shinjuku-ku, Tokyo, 3rd Yamada Building
  • - Established: July 2004
  • - Listing: October 2006, TSE Standard (3823)
  • - CEO: Toshihiko Iwao
  • - Business Area: Value creation solutions and management guidance for subsidiaries
  • - Website: twhdc.co.jp

About Profinnace



Profinnace, located in Hamamatsucho, Tokyo, specializes in developing and providing SaaS solutions alongside consulting services for strategy, M&A, and new businesses.

Company Details


  • - Location: 1-27-17 Hamamatsucho, Minato-ku, Tokyo, 4F Sanwa Building
  • - Established: February 2018
  • - CEO: Yoshihiro Kimura
  • - Business Area: Development and provision of SaaS, consulting for strategy/M&A/new business
  • - Website: vividir.io


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Topics Business Technology)

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